Andrew H.

Social Media Strategist | 2B+ Organic Views | Netflix, OpenAI, Uber

I’m a Content Strategist, Creative Director, and Social Media Manager who has built a personal brand with 2.5M+ followers and generated over 2 billion organic views across Instagram, YouTube, TikTok, and Facebook. I’ve since led the strategy, creative direction, and content execution for social media campaigns involving Netflix, Disney+, Amazon, Uber, OpenAI, SharkNinja, Kit Kat, and other globally recognized brands. My international government experience includes partnering with Tastemade on a Government of Japan social media campaign promoting Japanese sake brands to the U.S. market. I also led a six-month nationwide social media tourism campaign for the Government of India, which led to me meeting the Prime Minister of India, Narendra Modi, and being personally recognized and awarded by him for my work. Today, I provide clients with everything from high-level social media strategy and creative direction to complete day-to-day social media management, including content calendars, Reels, TikToks, carousels, graphics, captions, scheduling, publishing, community management, analytics, and ongoing optimization. In addition to my work with major brands, creators, and government campaigns, I've worked directly with small businesses, founders, and professional service providers across a wide range of industries, including: Healthcare • Plastic Surgery • Mental Health • AI & Tech • Startups • Real Estate • Construction • Childcare • Education • E-commerce • Collectibles • Travel & Hospitality • Food & Beverage • Professional Services • B2B • Nonprofits I help brands, founders, creators, and agencies turn social media into a repeatable content system that attracts attention, builds trust, grows an audience, and supports measurable business goals. 🏆 RESULTS AND EXPERIENCE ✅ Built a personal brand with 2.5M+ followers ✅ Generated over 2 billion organic views across social platforms ✅ Generated more than 350 million organic views for clients ✅ Fully developed and executed a single campaign that generated over 120 million organic views ✅ Generated 150,000+ followers from a single piece of content ✅ Led international social media campaigns for the governments of India and Japan ✅ Personally met and awarded by the Prime Minister of India, Narendra Modi ✅ Developed campaigns involving Netflix, Disney+, Amazon, Uber, OpenAI, SharkNinja, Kit Kat, and other global brands ✅ Managed ongoing social media for businesses across healthcare, mental health, AI/startups, construction, childcare, professional services, and other industries ✅ Partnered with agencies and media companies including Tastemade, DOT Media, and Puzvi 🎯 HOW I CAN HELP I provide full-cycle social media strategy, creative direction, and content production, including: • Social media strategy and content planning • Short-form video strategy • Instagram Reels, TikTok, YouTube Shorts, and Facebook content • Content ideation and concept development • Hooks and retention strategy • Scriptwriting and storytelling • Creative direction • Filming and production • Video editing • Captions and calls to action • Platform-specific optimization • Content scheduling and publishing • Analytics, reporting, and ongoing refinement • Organic content systems designed to support paid campaigns ⚡ FLEXIBLE CONTENT EXECUTION Different businesses need different levels of support. I can completely manage your social media presence, from strategy and ideation through content creation, publishing, community management, and reporting. If you already have an internal team, videographer, editor, or marketing department, I can instead lead strategy and creative direction, developing the concepts, scripts, hooks, recurring formats, and briefs your team executes. Or, you can simply film using the strategies and scripts I provide, send me the footage, and I'll take it from there. 🚀 CONTENT DESIGNED TO ACCOMPLISH SOMETHING Every piece of content should serve a clear purpose, whether that means: • Increasing brand awareness • Generating qualified leads and inquiries • Supporting sales • Growing an engaged audience • Establishing authority within your industry • Strengthening trust with potential customers • Identifying messaging and creative that can scale into paid advertising My focus is building content systems that consistently communicate why your brand matters and give the right people a reason to follow, trust, and eventually buy from you. 📞 HOW WE GET STARTED We’ll begin with a discovery call where I’ll learn about your business, audience, goals, current content, and broader marketing efforts. From there, I’ll identify what is working, what may be limiting your growth, and how I would approach building a stronger social media strategy around your specific business. If you need a strategist who understands both the creative side of social media and the systems required to execute content consistently, send me a message and let’s discuss your project.