Emily H.

I turn messy source material into content that performs: a welcome email with a 54% open rate and 12% click rate, a sales page that moved from 2.8% to 6.4% conversion, and a six-week participant workbook rebuilt from an AI-heavy draft into something people could actually use. Different projects, same job: find the through-line, protect the voice, and make every piece earn its place. Clients rarely hand me a neat brief. They hand me transcripts, half-built lessons, old campaigns, stakeholder notes, and a folder full of smart ideas that are almost saying the same thing. I turn that pile into clear course content, email journeys, LinkedIn thought leadership, landing pages, sales pages, and campaigns that feel like they belong to the same brand. I am a copywriter and content strategist for founder-led brands, experts, agencies, authors, speakers, and education businesses. My work includes: - Course architecture, lesson sequencing, participant workbooks, exercises, and student-facing content - Email sequences, newsletters, nurture journeys, launch campaigns, and light automation - LinkedIn strategy, profile positioning, thought leadership, and carousels - Brand voice guides, messaging strategy, and content repurposing - Website, landing page, and sales page copy - Short-form scripts, video strategy, editing, captions, and production QA - Signup-path testing, automation QA, and launch checks when implementation is part of the scope A few ways I have done that: - Repositioned an expert's homepage, then carried the message through a sales letter, prospect PDF, email campaign, social captions, course materials, and a video series. - Built educational email courses (EECs) for coaches as connected funnels within larger scopes of work, keeping the email journey aligned with the surrounding message and conversion path. - Audited a landing-page-to-email funnel, fixed a broken integration, verified a 10-email automation with three end-to-end tests, and built the next-stage campaign logic. - Developed a 24-piece short-form campaign for a business-events brand, including clip strategy, captions, quote cards, thumbnails, sequencing, client review, and QA. - Turned a leadership brand's LinkedIn audit into an eight-slide carousel and a sharper caption strategy. Clients describe me as communicative, creative, and good at backing up the work with sound reasoning. I explain the choices, flag what still needs a decision, and tell you plainly when something is already working and does not need another rewrite. I work best when a project has moving parts. If you have one piece, I can write it. If you have twelve pieces and none of them are speaking to each other, send me the folder.