Matt V.

Paid media should create measurable business growth, not just clicks, traffic, and reports. That is where my work fits best: building growth systems that generate qualified leads, sales, registrations, and profitable scale. With 12+ years of experience across in-house, agency, and consulting roles, I build, manage, and optimize acquisition programs across Google Ads, Meta Ads, LinkedIn Ads, landing pages, analytics, and conversion tracking. My work sits at the intersection of paid media, full-funnel optimization, attribution clarity, website performance, and conversion strategy. I do more than launch campaigns. I improve the full system that drives results. What I help with: • Building campaigns from scratch with strong foundations • Restructuring underperforming Google Ads and Meta accounts • Improving lead quality and lowering CPL / CPA • Scaling winning campaigns efficiently • Fixing broken tracking across GA4, GTM, Google Ads, Meta, and CRM flows • Improving landing pages and conversion paths • Turning performance data into clear next-step decisions • Aligning media spend with real business outcomes Core Areas of Expertise: • Google Ads: Search, Performance Max, YouTube, remarketing, brand / non-brand strategy • Meta Ads: Facebook and Instagram lead generation, ecommerce, retargeting, creative testing • LinkedIn Ads: B2B demand generation and lead acquisition • Conversion Tracking: GA4, Google Tag Manager, Meta Pixel, CAPI, enhanced conversions • CRO: Landing page optimization, funnel improvement, offer testing • Analytics and Reporting: Looker Studio dashboards, KPI reporting, attribution insights • Web Platforms: WordPress, WooCommerce, lead capture flows • Lifecycle Marketing: Email promotions, remarketing, retention support Recent Results: • Generated 14,207 leads for an investor-backed startup while improving lead quality by 50%+ through ongoing optimization • Scaled revenue +39% YTD for a multi-location youth sports brand through paid media, promotions, CRO, and analytics • Rebuilt broken tracking infrastructure across GA4, GTM, Google Ads, and Meta to restore accurate reporting and optimization signals • Managed acquisition campaigns for a global talent marketplace across Google Ads, LinkedIn Ads, and additional growth channels • Led paid media strategy across portfolios in SaaS, ecommerce, wellness, CPG, and service industries Clients often bring me in when they need someone who can own performance, find what is holding growth back, and turn messy ad accounts, tracking gaps, landing pages, offers, and reporting into a clearer growth system. Whether you need a campaign launch, account turnaround, lead generation partner, tracking cleanup, landing page improvement, or senior growth support for your team, I can help.