Max B.
Creative Strategist | Meta Ads & Email Marketing
Dear future client, If your current creative strategy is “make more ads and pray to Zuckerberg,” we should probably talk. I’m Max. I spend an arguably unhealthy amount of time figuring out why complete strangers buy things on the internet. I dig through customer reviews, competitors, Reddit rabbit holes, comments, pain points, objections, desires, and occasionally some guy named ProteinDaddy69 who somehow explains your customers better than your last 4 strategy meetings. Because “Fuck it, let’s see what happens” is not a strategy in my playbook. HERE’S WHAT I DO: ➔ Research & Angle Maps Basically, professional internet stalking, except instead of finding your ex’s new boyfriend, we find angles that sell. ➔ Scripts & Concepts UGC scripts, video ideas, hooks, briefs, and concepts that sound like something a real person would say. Because nothing kills an ad faster than a creator sounding like they’re reading the terms and conditions. ➔ Testing Plans & Roadmaps I figure out what to test, why we’re testing it, and what the results actually mean. Because “this ad sucked” isn’t exactly a useful data point. ➔ Static Ads Strong concepts, sharp copy, and visual direction built to make people stop scrolling for at least half a second. Your ad is competing with memes, thirst traps, breaking news, and someone's brother jumping off a bridge for views. ➔ Video Ads Hooks, scripts, concepts, and creative direction built to keep people watching. Because your first 3 seconds are competing with brain rot at an Olympic level. ➔ AI Ads AI creative with an actual idea behind it. Because generating 300 weird-looking people holding your product is technically output, but I wouldn’t call it strategy. ➔ Email & SMS Emails and texts that keep customers buying after the first order. Because spending $70 to acquire someone and then never talking to them again is a bold financial strategy. ➔ Advertorials Long-form pages that educate, entertain, handle objections, and sell. Basically, we wine and dine your cold traffic before asking for their credit card. My goal is pretty simple: Find better angles. Make better ads. Figure out what works. Do more of that No magic formulas. No “secret 28-step frameworks.” No sacrificing a goat to the Meta algorithm. Just good research, good creative, and a testing plan that actually makes sense. If that sounds better than launching another 30 ads and seeing what happens, send me a message. Worst case, we talk ads for 15 minutes. Best case, we find the ad your competitors spend the next 6 months copying. If you possibly think we would be a good fit, let me know, and I can send you some free static ads to build trust before we just go balls deep in the relationship.
Earnings and projects
Last 6 months ÷ 3.6 months active (since Jul 2026)
Last 6 months: $1.5k
$383 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 15% in Copywriting
Ranked by MRR among everyone on Upwork with the skill.
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