Skip to content
BackNov 7
Max B.

Max B.

Creative Strategist | Meta Ads & Email Marketing

Dear future client, If your current creative strategy is “make more ads and pray to Zuckerberg,” we should probably talk. I’m Max. I spend an arguably unhealthy amount of time figuring out why complete strangers buy things on the internet. I dig through customer reviews, competitors, Reddit rabbit holes, comments, pain points, objections, desires, and occasionally some guy named ProteinDaddy69 who somehow explains your customers better than your last 4 strategy meetings. Because “Fuck it, let’s see what happens” is not a strategy in my playbook. HERE’S WHAT I DO: ➔ Research & Angle Maps Basically, professional internet stalking, except instead of finding your ex’s new boyfriend, we find angles that sell. ➔ Scripts & Concepts UGC scripts, video ideas, hooks, briefs, and concepts that sound like something a real person would say. Because nothing kills an ad faster than a creator sounding like they’re reading the terms and conditions. ➔ Testing Plans & Roadmaps I figure out what to test, why we’re testing it, and what the results actually mean. Because “this ad sucked” isn’t exactly a useful data point. ➔ Static Ads Strong concepts, sharp copy, and visual direction built to make people stop scrolling for at least half a second. Your ad is competing with memes, thirst traps, breaking news, and someone's brother jumping off a bridge for views. ➔ Video Ads Hooks, scripts, concepts, and creative direction built to keep people watching. Because your first 3 seconds are competing with brain rot at an Olympic level. ➔ AI Ads AI creative with an actual idea behind it. Because generating 300 weird-looking people holding your product is technically output, but I wouldn’t call it strategy. ➔ Email & SMS Emails and texts that keep customers buying after the first order. Because spending $70 to acquire someone and then never talking to them again is a bold financial strategy. ➔ Advertorials Long-form pages that educate, entertain, handle objections, and sell. Basically, we wine and dine your cold traffic before asking for their credit card. My goal is pretty simple: Find better angles. Make better ads. Figure out what works. Do more of that No magic formulas. No “secret 28-step frameworks.” No sacrificing a goat to the Meta algorithm. Just good research, good creative, and a testing plan that actually makes sense. If that sounds better than launching another 30 ads and seeing what happens, send me a message. Worst case, we talk ads for 15 minutes. Best case, we find the ad your competitors spend the next 6 months copying. If you possibly think we would be a good fit, let me know, and I can send you some free static ads to build trust before we just go balls deep in the relationship.

🇺🇸Cincinnati, United States$79/hr80% JSS5.00 (4)Since Apr 2026

Earnings and projects

MRR
$428

Last 6 months ÷ 3.6 months active (since Jul 2026)

World#84,189 / 412k
🇺🇸Country#12,370 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $1.5k

Total earnings
$1.6k
World#356,062 / 412k
🇺🇸Country#54,671 / 62.1k
Per project
$388

$383 in the last 6 months

World#206,914 / 412k
🇺🇸Country#34,218 / 62.1k
Projects, last 6 months
4
100% fixed0% hourly
World#51,813 / 412k
🇺🇸Country#7,181 / 62.1k
Projects in all
4
100% fixed0% hourly
World#283,741 / 412k
🇺🇸Country#40,819 / 62.1k

Earnings, last 30 days

$1.6kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,520$1,540$1,560$1,580Oct 8Oct 23Nov 7

Skill rankings: Top 15% in Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #35Advertorial169 freelancers · 🇺🇸 #5Top 21%
  2. #161SMS521 freelancers · 🇺🇸 #38Top 31%
  3. #303Ad Copy1,861 freelancers · 🇺🇸 #98Top 16%
  4. #403Ad Creative1,402 freelancers · 🇺🇸 #45Top 29%
  5. #439Creative Strategy1,968 freelancers · 🇺🇸 #109Top 22%
  6. #1,067Email Automation4,268 freelancers · 🇺🇸 #144Top 25%
  7. #1,558Facebook Advertising6,298 freelancers · 🇺🇸 #218Top 25%
  8. #3,092Email Marketing13,760 freelancers · 🇺🇸 #552Top 22%