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Katia S.

Katia S.

Marketing

Founded and scaled Vegan Baby, an Indonesian FMCG wellness brand, combining brand positioning, consumer insights, organic marketing, and commercial strategy. Over six years, I built a 74K+ cross-platform community and generated 28.5M+ organic views through educational content, storytelling, and audience-led campaigns. I led brand development, marketing planning, content strategy, customer acquisition initiatives, and performance analysis, connecting brand awareness with measurable business objectives and product sales.

🇮🇩Tangerang, Indonesia$35/hr40% JSSSince Apr 2026
GlobeUpwork

Earnings and projects

MRR
$858

Last 6 months ÷ 3.1 months active (since Aug 2026)

World#54,834 / 412k
🇮🇩Country#538 / 5,725
Revenue, last 30 days
$1.1k

Last 6 months: $2.6k

World#38,040 / 412k
🇮🇩Country#348 / 5,725
Total earnings
$2.7k
World#308,803 / 412k
🇮🇩Country#3,843 / 5,725
Per project
$665

$657 in the last 6 months

World#157,200 / 412k
🇮🇩Country#1,675 / 5,725
Projects, last 6 months
4
100% fixed0% hourly
World#51,813 / 412k
🇮🇩Country#931 / 5,725
Projects in all
4
100% fixed0% hourly
World#283,741 / 412k
🇮🇩Country#4,044 / 5,725

Earnings, last 30 days

$2.7k+$1.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1k$2k$3kOct 8Oct 23Nov 7

Skill rankings: Top 11% in Content Creation

Ranked by MRR among everyone on Upwork with the skill.

  1. #188Health & Wellness1,614 freelancers · 🇮🇩 #3Top 12%
  2. #359TikTok Marketing2,601 freelancers · 🇮🇩 #6Top 14%
  3. #374Brand Consulting2,336 freelancers · 🇮🇩 #5Top 16%
  4. #442Social Media Strategy2,932 freelancers · 🇮🇩 #5Top 15%
  5. #474Community Management2,973 freelancers · 🇮🇩 #5Top 16%
  6. #525Brand Development3,166 freelancers · 🇮🇩 #10Top 17%
  7. #526Branding & Marketing3,758 freelancers · 🇮🇩 #13Top 14%
  8. #548Brand Strategy3,282 freelancers · 🇮🇩 #8Top 17%