Matteo C.

I create AI video and product imagery for ads, social media and brand campaigns, combining generative AI production with creative direction and a strong focus on realism, product accuracy and visual consistency. I’m an AI Creative Director and visual designer at AIHA Studio, working with brands, agencies and creative teams. My work spans short-form AI films, product videos, fashion and beauty visuals, lifestyle imagery, campaign stills and supporting social assets. With more than 15 years of experience across graphic design, branding, advertising and visual communication, I approach AI production through art direction: composition, casting, styling, lighting, camera language and brand consistency are considered from the beginning of each project. WHAT I CAN HELP WITH • AI video production for advertising and social media • AI image generation and image editing • Product and lifestyle campaign imagery • Fashion, beauty and streetwear content • Image-to-video production • AI casting, locations and environments • Creative direction and visual development • Campaign stills and coordinated social assets PRODUCT ACCURACY AND BRAND CONSISTENCY For product-based work, I pay particular attention to shape, proportions, materials, packaging colours, logos, labels and relative scale. My focus is on preserving the product’s identity while developing the surrounding visual direction, with image editing used to refine details and correct inconsistencies. For brand-led projects, I study the existing visual language, references and communication style before developing the creative approach. I can work from a detailed brief, an established identity or a more open creative starting point. TOOLS AND WORKFLOW My workflow includes Midjourney, Nano Banana Pro, Kling, Seedance, Magnific, Adobe Photoshop and Adobe Premiere Pro. I choose the tools and production approach according to the brief, the level of control required and the agreed deliverables. PROJECTS AND COLLABORATION I’m available for individual productions, campaign batches and ongoing creative collaborations. I’m happy to discuss a fixed project or batch price based on the quantity, formats and production complexity you need. For relevant projects, I’m happy to create a short custom sample around your brief, free of charge, so you can evaluate the visual direction and execution before committing to a larger production. Share your brief, references and intended deliverables here on Upwork, and we can define the right production approach.