Megan S.

SOCIAL SHOULD DO MORE THAN KEEP THE FEED ALIVE. $313K in six weeks. $200K from an influencer program in 90 days. 28K → 130K organic followers. +4,374% engagement that contributed to ~$26K in bookings. Those are social results. But the part of the work I’m best at usually happens before the result: figuring out what the business already knows, what the audience is already telling us, and what marketing should actually do with it. I’m Megan, founder of Cherry Cola Social. For nearly a decade, I’ve built and executed organic social, content, influencer, community, and go-to-market strategy for brands with something worth paying attention to. I work especially well with established businesses that have outgrown task-based social media management. At a certain point, the problem is no longer “who’s going to make the posts?” The business has gotten more interesting than that. There are customer conversations, sales objections, launches, founder ideas, product knowledge, audience behavior, and years of expertise sitting inside the business. That’s the part I like getting close to. I want to understand what you’re trying to grow, what’s selling, what customers keep asking, what sales is hearing, where people are losing interest, and what the rest of the business is learning. Then I build the social strategy around that and pay attention to what comes back. If customers keep asking the same question, I want to know why. If one message suddenly performs differently, I want to understand what that tells us. If sales keeps hearing the same objection, marketing should probably know about it. The point isn’t just to put content into the world. It’s to learn something from what comes back and use it to make the next decision better. WHAT THAT’S LOOKED LIKE REVEL NAIL I helped grow Revel Nail from 28K → 130K followers organically, then used what we were learning from that community to inform campaigns, products, and growth. → $313K revenue from one six-week organic campaign → $200K in 90 days from a trackable micro-influencer program with no paid spend → 29M annual organic impressions → Audience insights that helped inform product opportunities + launches The audience became intelligence the business could use. ARTFUEL STUDIO ARTfuel already had a strong offer. The issue was that the right artists weren’t recognizing enough of themselves in the marketing. I built the content around what serious artists were actually feeling, questioning, and looking for. → +4,374% engagement in 90 days → +126% reach → 93.7% of reach from non-followers → ~$26K in retreat bookings The content didn’t just reach more people. The right people felt seen. BOHEMIAN MAMA For a lifestyle brand with loyal customers, I stopped building around what the algorithm supposedly wanted and paid closer attention to the people already buying. → +115% YoY website traffic → +94% revenue from Pinterest MY BACKGROUND Before Cherry Cola, I worked at Comcast/Xfinity, where I was selected for brand platform pitches, rebrands, Apple co-branded campaigns, and Olympic partnerships. Since then, I’ve worked across beauty, wellness, DTC/ecommerce, technology, healthcare + pharmaceutical, fintech, lifestyle, professional services, and founder-led brands. That range is part of why I don’t look at social as an isolated channel. Attention should create business movement. WE’LL PROBABLY WORK WELL TOGETHER IF: You already have customers, proof, and a business worth paying attention to. You already know social matters. You’re not looking for someone to simply keep posting. You want social to have a job inside the business: build demand, support a launch, strengthen positioning, create trust before the sales conversation, turn customers into advocates, or teach you something useful about the market. And you want someone who can understand what you’re building, make strategic calls, carry the thinking into execution, and tell you what we should do next. You don’t need another person to manage. You need another brain in the business. I can support social strategy + management, organic growth, content + creative direction, influencer + UGC strategy, community, campaigns + launches, audience analysis, reporting, positioning, and strategic advisory. If your business is already good and social should be pulling more weight than it is right now, click Invite to Job and send me a message. Tell me where the business is now and where you’re trying to take it, we’ll start there.