Skip to content
BackNov 7
Kai B.
Upwork badge

Kai B.

Creative Strategist | AI Ad Creatives: UGC, Video & Statics

I'm Kai and I make ad creatives for Meta using AI. Mostly UGC-style videos, animated ads and statics. I've been making ads since 2020. Started out designing and editing videos, and at some point I got way more into why some ads sell and others just flop. So I moved into performance marketing and ran Meta ads at an agency. Now I do both. I come up with the idea, make the ad and test if it works. I'm based in Cologne, Germany, so I work in English and German. If you've got a product you want to try some new ads for, just send me a message. Happy to share a few first ideas.

🇩🇪Koeln, Germany$40/hr100% JSSSince Apr 2026
GlobeUpwork

Earnings and projects

MRR
$399

Last 6 months ÷ 3.6 months active (since Jul 2026)

World#87,028 / 412k
🇩🇪Country#633 / 3,842
Revenue, last 30 days
$434

Last 6 months: $1.4k

World#66,464 / 412k
🇩🇪Country#440 / 3,842
Total earnings
$1.4k

Billed in all: $1.5k

World#362,005 / 412k
🇩🇪Country#3,373 / 3,842
Per project
$363

$358 in the last 6 months

World#213,371 / 412k
🇩🇪Country#2,097 / 3,842
Projects, last 6 months
4
50% fixed50% hourly
World#51,813 / 412k
🇩🇪Country#400 / 3,842
Projects in all
4
50% fixed50% hourly
World#283,741 / 412k
🇩🇪Country#2,681 / 3,842

Earnings, last 30 days

$1.5k+$420 earned since Oct 9Billed in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,000$1,250$1,500$1,750Oct 9Oct 24Nov 7

Tracked from Oct 9, 2026.

Skill rankings: Top 15% in Sales Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #55Consumer Research274 freelancers · 🇩🇪 #2Top 20%
  2. #155Advertising Strategy500 freelancers · 🇩🇪 #1Top 31%
  3. #167Direct Response Copywriting741 freelancers · 🇩🇪 #6Top 23%
  4. #297Sales Copywriting1,985 freelancers · 🇩🇪 #7Top 15%
  5. #317Ad Copy1,861 freelancers · 🇩🇪 #10Top 17%
  6. #423Ad Creative1,402 freelancers · 🇩🇪 #6Top 30%
  7. #430A/B Testing1,603 freelancers · 🇩🇪 #5Top 27%
  8. #509Scriptwriting3,377 freelancers · 🇩🇪 #10Top 15%