Francisco Rafael M.

Hello! I'm Francisco, a professional CMS Developer and seasoned graphic designer. Over the years I've worked full-time and in-house across multiple agencies handling CMS platforms including WordPress, Shopify, Wix, Squarespace, GoHighLevel and more. This included everything from single-page landing sites to full e-commerce stores with custom product catalogs, booking systems, and third-party integrations. On the design side, I handle logos, brand identity, social graphics, print materials, and anything else that needs to look like a real business put it together. Most clients come to me when they need someone who can own a project end to end. That means building the site, designing the visuals, and handing everything off clean without a list of follow-up tasks for them to figure out. I work with startups, small businesses, nonprofits, law firms, healthcare practices, real estate agencies, and e-commerce brands - pretty much any industry where the website actually matters. WHAT I WORK WITH CMS PLATFORMS WordPress, Shopify, Wix, Squarespace, Wix Studio, Elementor, Bricks Builder, WooCommerce, page builders, custom themes, plugin configuration, and third-party integrations. I handle migrations, rebuilds, speed optimization, staging environments, and DNS/domain setup from start to finish. GRAPHIC DESIGN Logo design and full brand identity packages, brand guidelines, business cards, flyers, brochures, social media graphics, banner ads, print-ready files, and pitch decks. I work in Adobe Illustrator, Photoshop, and InDesign. E-COMMERCE Product catalog setup, variant and inventory management, payment gateway integration, shipping configuration, and Shopify/WooCommerce builds structured for actual use - not just templated installs. BRANDING PROJECTS I approach brand work the same way I approach web work - starting with what the business actually needs, not just what looks good in a mockup. That means logos that work at every size, color systems that hold up across print and digital, and guidelines that a client can actually hand off to someone else down the road. HOW I WORK I keep communication clear and consistent throughout a project. Before I start anything, I ask the right questions upfront so there are no surprises mid-build or design. I document what I'm doing, deliver organized files, and don't disappear once a milestone is done. INDUSTRIES I'VE WORKED WITH E-commerce, healthcare, real estate, hospitality, nonprofits, legal, fitness, SaaS, consulting, food and beverage, professional services. TYPES OF PROJECTS I TAKE ON Full website builds (new or rebuild), CMS migrations and platform switches, landing pages and sales funnels, logo design and brand identity packages, business cards and print collateral, social media graphic systems, Shopify and WooCommerce store setup, plugin and third-party integration work, site speed and performance optimization, ongoing retainer work and maintenance plans. If you have a project that needs a developer who can also handle the design side - or a designer who actually understands how CMS platforms work - that's exactly what I do. Send me a message with what you're working on and I'll give you a straight answer on whether it's a good fit.