Gregory S.

I design distinctive brand identities and logos for founders and small teams who need to look credible, consistent, and clear—fast. You’ll get a brand system (not just a logo) with clean files that are ready for real-world rollout. With 40 years of experience across studios and startups, I’m especially good at turning complex offerings into simple, confident visuals that your audience understands immediately. What I can deliver: • Logo design (primary + secondary marks, lockups) • Typography + color system • Brand guidelines / mini brand book • Core brand assets (social, basic stationery, marketing templates) • Print-ready + web-ready final files (organized, editable) • Illustrations for various needs (book, people, object, print-on-demand) How I work: 1. quick discovery (goals, audience, competitors) 2. direction + concepts 3. refine + finalize + deliver a tidy package I’m Toronto-based and work seamlessly with US clients (ET time zone). Tools: Adobe Illustrator, InDesign, Photoshop.
 If you’d like to test fit, I’m happy to start with a small paid task (logo refinement or a direction board) before a full identity. _______ Selected Clientele: The Atlantic Monthly, Bayer Canada, Camrost Felcorp, Canadian Broadcasting Corp., Canadian Imperial Bank of Commerce, CN Real Estate, Doubleday Canada, Glaxo Wellcome, GE Capital, The Globe & Mail, Hiltons International, Hockey Hall of Fame, IBM, Macmillan Publishing, Microsoft Canada, National Public Radio, Penguin Canada, Rolling Stone Magazine, Rogers Canada, Royal Bank of Canada, The Wall Street Journal, The Washingtonian Magazine, William & Mary College _______ Recognition + Awards: Applied Arts Magazine Annual, Communication Arts Magazine Annual, How Magazine, The NY Society of Illustrators Annual, Studio Magazine Annual, 3 x 3 Illustrators Annual