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Leticia G.
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Leticia G.

Brand Identity Designer | Strategic Branding & Websites

Hi! I’m Leticia Gimenes, a Brand & Web Designer helping hospitality, lifestyle, and digital businesses build brands that feel premium, trustworthy, and strategically positioned. I combine branding, strategy, and design to help businesses: • Elevate perceived value • Build trust • Improve clarity and positioning • Create more cohesive customer experiences With a background in business and 9+ years of experience in marketing and branding, I focus on creating identities and websites that are not only visually strong, but also aligned with real business goals. What I can help with: • Brand Identity Design • Visual Identity Systems • Brand Guidelines • Website & Landing Page Design • Brand Refresh / Repositioning • Digital-First Branding If you’re looking for a designer who combines aesthetics, strategy, and business thinking, I’d love to hear more about your project.

🇧🇷Vitoria, Brazil$55/hr100% JSS5.00 (3)Since May 2026
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Earnings and projects

MRR
$989

Last 6 months ÷ 5.7 months active (since May 2026)

World#48,750 / 412k
🇧🇷Country#638 / 4,647
Revenue, last 30 days
$321

Last 6 months: $5.6k

World#73,000 / 412k
🇧🇷Country#863 / 4,647
Total earnings
$5.7k

Billed in all: $6k

World#243,707 / 412k
🇧🇷Country#2,596 / 4,647
Per project
$948

$937 in the last 6 months

World#128,026 / 412k
🇧🇷Country#1,399 / 4,647
Projects, last 6 months
6
17% fixed83% hourly
World#34,405 / 412k
🇧🇷Country#291 / 4,647
Projects in all
6
17% fixed83% hourly
World#250,290 / 412k
🇧🇷Country#2,331 / 4,647

Earnings, last 30 days

$6k+$321 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$5.6k$5.8k$6.0k$6.2kOct 8Oct 23Nov 7

Skill rankings: Top 6% in 2D Illustration

Ranked by MRR among everyone on Upwork with the skill.

  1. #26Brand Naming249 freelancers · 🇧🇷 #2Top 10%
  2. #81Art & Design1,270 freelancers · 🇧🇷 #4Top 6%
  3. #115Design Thinking1,165 freelancers · 🇧🇷 #5Top 10%
  4. #1472D Illustration2,504 freelancers · 🇧🇷 #6Top 6%
  5. #200Ebook Design1,851 freelancers · 🇧🇷 #7Top 11%
  6. #255Brand Design2,324 freelancers · 🇧🇷 #6Top 11%
  7. #273Business Presentation2,101 freelancers · 🇧🇷 #10Top 13%
  8. #410Squarespace3,212 freelancers · 🇧🇷 #1Top 13%