Ashley Y.

Healthcare CRM, Lifecycle Marketing & Pipeline Strategy Consultant

Hi, I’m Ashley, a healthcare marketing and CRM strategist who helps organizations build stronger pipelines, cleaner systems, and more effective lifecycle communication. I work at the intersection of marketing strategy, CRM optimization, outreach, customer journey design, and operational workflow improvement. My clients often come to me when marketing activity feels fragmented, follow-up is inconsistent, reporting is unclear, or the systems behind growth are not working together. I help healthcare, education, nonprofit, and relationship-driven organizations turn that complexity into a clear, practical system. My recent consulting work has included launching a healthcare education platform, building lifecycle and outreach strategies, auditing CRM systems, developing behavioral health referral pipelines, improving marketing attribution, and creating implementation roadmaps that teams can actually use. I’m especially strong in projects where the problem is bigger than “send more emails” or “run more ads.” I identify what is happening across the funnel, CRM, outreach process, customer journey, and reporting structure, then recommend the highest-impact next steps. I can help with: • Marketing strategy, growth audits, and implementation roadmaps • CRM audits and optimization, especially HubSpot and ActiveCampaign • Lifecycle marketing and email nurture sequences • Customer journey mapping and funnel optimization • Healthcare recruitment marketing and clinician pipeline development • Employer branding and candidate engagement strategy • Lead nurturing, re-engagement, referral, and partnership systems • Marketing operations, reporting, attribution, and workflow improvement • Outreach strategy for healthcare, nonprofit, education, and B2B audiences • Sales and marketing alignment for long-consideration decisions Depending on the engagement, I can provide strategy, hands-on implementation support, or both. My background includes healthcare marketing, behavioral health, urgent care, physician recruitment support, patient acquisition, HubSpot lifecycle strategy, email marketing, and multi-site growth systems. I have also worked across education, coworking, B2B, and nonprofit-adjacent environments, with a consistent focus on trust-driven audiences and high-consideration decisions. A few examples of results from past work include: • Increased summer camp applicants by 278% with only a 10.6% increase in ad spend • Reduced Google PPC cost per applicant by 60% • Helped drive 12x inbound marketing ROI and more than $950,000 in attributed annual revenue for a multi-location organization • Supported healthcare patient acquisition growth from 8,776 to 54,199 monthly website visits • Reduced healthcare paid search cost per lead from $157 to $14 • Improved B2B website leads by 800% through SEO, nurture, paid media, and process improvements Recent client feedback: “Working with Ashley was one of the best decisions I made for my business this year. She took something I’d poured years of clinical experience into and gave me the strategy and structure to finally get it in front of the right people.” Clients describe me as strategic, organized, practical, detail-oriented, and easy to work with. I’m comfortable working with founders, executives, clinical leaders, marketing teams, and operators who need marketing to become more structured, measurable, and sustainable. If you need someone who can quickly understand the big picture, identify the gaps, and build a practical system your team can implement, I’d be glad to help.