Evelina M.

Digital Marketing Strategist | Meta Ads | Ecommerce | Shopify

I'm about delivering results, not just ads. I'm a Meta ads strategist (Facebook and Instagram) with a different approach than most freelancers on this platform: I watch the whole funnel, not just the ad account. Most Meta campaigns don’t fail because of the creative or the audience. They fail because something outside the ad manager is broken: a pixel firing wrong, a checkout misconfigured, a landing page that doesn’t match what the ad promised. I find those problems before they quietly bleed your budget. Most ads specialists will run campaigns on a broken site for weeks and never check. With 15 years of experience, including a decade running campaigns for Sephora, Microsoft, Adobe, and Lenovo at my own agency in Europe, I have a variety of experiences to use in your business. Today I work with ecommerce brands, premium local services, course creators, and creative studios who want paid advertising done with a solid technical foundation before a single dollar is spent. How I work: Every engagement starts with a one time account setup that belongs to you: Pixel and Conversions API verified, audiences built, ad structure in place, and conversion events tested end to end. Whether we keep working together or not, you keep everything. Then a trial month, so we both see real results before committing to anything longer. A monthly retainer after that, with 3 or 6 month options. Recent results: Ecommerce · Shopify store from 0.21% to 4.86% conversion rate, a 23x improvement, at profitable ROAS · A premium DTC brand profitable on ad spend for the first time in three years · 10.48 ROAS on a sales campaign at 5.09% CTR, against a 1 to 2% industry average · 271% more add to carts within 6 weeks Lead generation · Cost per lead from $72 to $13 in a single week, an 82% drop, with leads climbing from 2 to 13 · 61% more leads in week one for a premium hair wellness brand, cost per qualified lead down from $2.50 to $1.20 · 46 newsletter leads at $0.75 each in one week at 8.70% CTR Digital products · Drove a day one purchase on a $1,000 launch in the restricted health and wellness vertical, then caught a checkout bug on day two that would have silently broken every sale after it For agencies and studios: I also work white label as the paid media function for creative studios who want senior advertising expertise without hiring in house. Let’s talk about what I can do for your project.