Liza T.

I’m a Product Marketing, Strategy & Growth Manager with 14+ years of experience helping tech companies launch, scale, and optimize products across global markets (APAC, MENA, and beyond). I’ve worked across EdTech, FinTech, SaaS, AI, and other B2C/B2B industries - combining market research, product strategy, and growth execution. What I bring: - 14+ years in marketing and growth - 30+ GTM and growth strategies delivered - 2 end-to-end product launches - from market research, PMF, segmentation, and positioning to PLG/SLG strategy, full-funnel design (CJM, UX, website, creatives), and post-launch analytics - 3 brands managed 360° on the product side (Product Marketing & Growth): funnel ownership, experimentation, and scaling - 10+ brands managed 360° on the agency side: media planning, performance marketing, websites, and creatives How I can help: - Market research, competitive analysis, and customer segmentation - Product positioning and messaging that converts - Go-to-market strategy (GTM) for new products or markets - Full-funnel growth strategy (acquisition → activation → retention) - Funnel optimization and performance analysis (CAC, LTV, conversion rates) - Website and landing page strategy (UX + conversion-focused structure) - Growth experiments and scaling frameworks I focus on practical, data-driven strategies that move key metrics - not just slide decks.