Joseph P.

I help consumer brands scale into major national retailers including Walmart, Target, Costco, CVS, Lowe’s, Home Depot, TJX, Walgreens, Burlington, and additional mass, club, grocery, off-price, and specialty retail channels. Over the past decade, I’ve worked with both emerging and established brands to bridge the gap between product development and scalable retail growth — leading everything from retail strategy and buyer outreach to onboarding, operations, replenishment, and long-term account management. My background combines retail sales, ecommerce, operations, and brand strategy, allowing me to support brands through the full retail lifecycle while navigating the complexities of large national accounts and high-volume retail programs. Core areas of expertise include: • Retail expansion strategy
 • Buyer outreach & sell-in strategy
 • Walmart / Target / Costco onboarding
 • Amazon-to-retail transitions
 • Retail readiness consulting
 • Packaging & pricing optimization
 • Vendor onboarding & EDI coordination
 • Inventory & replenishment planning
 • National account management
 • Ecommerce & Amazon strategy
 • Consumer product positioning
• Retail operations & execution I’ve worked directly with founders, manufacturers, sourcing teams, and executive leadership to optimize packaging, retail positioning, operational workflows, and go-to-market strategy across multiple consumer categories. I’ve also supported multimillion-dollar retail and national media programs tied to: 
• Good Morning America
 • The View
 • LIVE with Kelly & Mark What separates me from many traditional consultants is that I’ve been directly involved in the day-to-day execution behind retail growth — not just strategy decks. I understand how retailers think, what buyers look for, and what it actually takes operationally to support successful retail programs once the PO arrives. Whether you need help preparing for retail expansion, improving retail operations, refining your sell-in strategy, navigating vendor setup, or scaling existing accounts, I bring hands-on experience managing the process from pitch to replenishment.