Elli G.

I specialize in turning audience and market research into strategy that actually shapes the work — creative briefs, messaging frameworks, segmentations, and cultural insights that give teams something real to build from. With 8+ years spanning agencies, media, and consumer brands, I bring a mixed-methods toolkit: IDIs, focus groups, ethnography, survey design and analysis, social listening, and cultural audits. Recent projects include a 14-market global trends study for Disney+ and audience segmentation for a telehealth brand. What sets me apart is taste and point of view — I know the difference between a trend and a tension, and I deliver insights that are clear, opinionated, and ready to brief. Audience research & segmentation Creative briefs & messaging frameworks Quantitative & qualitative research Segmentation, brand lift & performance measurement Insight storytelling & executive presentations Stakeholder management & research vendor management Tools: Nielsen, Mintel, YouGov, Suzy, Tableau, Looker, Excel I work best with agencies, consumer and mission-driven brands who need research to drive resonant messaging and strategy. Let's connect!