Raymond R.

Marketing Analytics & Looker Studio Dashboard Expert | Growth Insights & Performance Reporting I help organizations turn complex marketing data into clear dashboards, executive reporting, and actionable growth insights. My focus is helping leadership teams, marketing departments, agencies, nonprofits, and growth-focused businesses understand what is actually driving performance across paid media, lead generation, donor acquisition, website traffic, video performance, attribution, and campaign reporting. I specialize in building reporting systems and dashboards that help teams answer critical growth questions: * What campaigns are driving the best results? * Where are budget inefficiencies happening? * Why did performance increase or decline? * Which audiences, creatives, and offers are performing best? * What should be scaled, paused, refreshed, or tested next? I build dashboards and reporting systems designed for decision-making, not just data collection. Services I Offer * Looker Studio dashboard development * Marketing analytics reporting * Executive reporting dashboards * GA4 analysis and reporting * Paid media reporting * Growth insights and performance analysis * Lead generation and funnel reporting * Revenue and ROAS dashboards * Attribution and customer journey analysis * Campaign pacing and budget tracking * KPI framework development * Creative performance reporting * YouTube and video analytics dashboards * Cross-channel marketing reporting * UTM and tracking audits * Spreadsheet-based reporting systems * Monthly and quarterly marketing summaries Platforms & Tools * Looker Studio * GA4 * Google Ads * Meta Ads Manager * YouTube Analytics * Google Sheets / Excel * Attribution platforms * Social reporting platforms * Tag management and tracking systems Types of Reporting I Build * Executive leadership dashboards * Paid media performance dashboards * Lead generation dashboards * Revenue and ROAS reporting * Funnel and attribution reporting * YouTube/video performance dashboards * Campaign pacing dashboards * Cross-channel marketing reports * Creative testing reports * Forecasting and budget tracking reports Experience Highlights * Built recurring dashboards tracking ad spend, ROAS, leads, revenue, donor conversion, traffic, and campaign pacing * Developed executive reporting systems used for leadership decision-making and budget planning * Created attribution and funnel reporting to improve visibility into lead quality and downstream conversion * Built video performance dashboards tracking qualified views, retention, engagement, and content trends * Analyzed creative, offer, and audience performance to identify optimization opportunities and improve campaign efficiency * Supported reporting and analytics across paid media, fundraising campaigns, lead generation, video strategy, and growth initiatives My approach is focused on clarity, usability, and actionable insights. I help teams move beyond surface-level metrics and understand the deeper story behind campaign performance so they can make faster, more confident growth decisions.