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Darya S.

Darya S.

Growth Marketing Strategist | Ads, CRO, Analytics, CRM, Automations

I help B2C & B2B businesses build marketing systems that connect strategy, paid acquisition, CRM, sales workflows, analytics and AI automation into one measurable growth engine. I am Darya Solonets, founder of Breath Agency, a Data & AI-Driven Marketing agency specializing in growth strategy, paid advertising, branding, lead generation, CRM integrations, marketing and sales automation, AI implementation and AI-powered content production. For the last 8+ years, I have worked with companies in the US, Europe and the UAE, leading marketing strategy, performance campaigns and cross-functional teams. My experience includes managing marketing teams of up to 15 people, working with monthly ad budgets of $100,000+, building acquisition strategies from scratch, launching campaigns across Google, Bing, Meta and TikTok, implementing analytics systems, optimizing funnels and building CRM workflows. My focus is simple: help businesses generate better leads, increase conversion, reduce manual work and make marketing decisions based on data instead of assumptions. What I can help you with Growth & marketing strategy Full-funnel marketing strategy Customer Journey Map development Go-to-market strategy B2B and high-ticket lead generation strategy Marketing audit and growth roadmap Fractional CMO support Paid advertising & lead generation Google Ads, Bing Ads, Meta Ads, TikTok Ads Search, social, retargeting and lead generation campaigns Campaign structure, testing, optimization and reporting Funnel diagnostics and conversion improvement Creative strategy for paid ads CRM, analytics & automation CRM structure and workflow planning Marketing and sales automation Lead management processes Funnel tracking and reporting systems Google Analytics / GA4 setup and optimization Cross-channel performance analysis AI implementation for business AI marketing workflows AI-powered content systems AI content factories for social media, ads, email and blogs AI-assisted lead nurturing and sales workflows AI tools implementation for marketing teams Prompt systems and custom workflows for repeatable content production Branding, content and website growth Brand positioning and messaging Website structure and conversion strategy Social media strategy SEO strategy Content systems for LinkedIn, Instagram, TikTok and other channels Landing page and funnel optimization Selected experience Marketing Director for a US luxury travel company Led a 15-person marketing team and managed the full marketing ecosystem: paid advertising, analytics, CRM workflows, social media, PR, email marketing, influencer marketing, B2B marketing, website development and customer journey mapping. B2B and B2C marketing projects in the US market Built promotion strategies, managed paid campaigns, controlled analytics, coordinated project teams and optimized acquisition funnels for companies across different industries. Performance marketing and PPC Launched and optimized paid campaigns for US companies, monitored performance daily, ran A/B tests, worked on ROAS improvement and managed campaign reporting. Marketing department and B2B acquisition systems Built marketing processes, KPIs, contractor workflows, partner campaigns and client acquisition systems for education, consulting and business service projects. My approach I do not start with random tactics. I start with the business model, offer, market, customer journey, current funnel, sales process and data. Then I build a growth system where every channel has a clear role: acquisition, trust-building, conversion, retention or automation. This means you do not just get ads, posts or dashboards. You get a structured marketing system that can be measured, improved and scaled. I am a good fit if you need someone who can Build a marketing strategy, not just run ads Find leaks in your funnel and sales process Connect paid traffic, CRM, analytics and automation Implement AI into real business workflows Create a scalable content and lead generation system Manage contractors or marketing teams Turn scattered marketing activities into one clear growth roadmap If you are looking for a strategic marketing partner who understands paid acquisition, data, automation, AI and business growth, I can help you build the system behind your next stage of growth.

🇺🇿Tashkent, Uzbekistan$50/hr100% JSSSince May 2026

Earnings and projects

MRR
$835

Last 6 months ÷ 3.4 months active (since Jul 2026)

World#56,079 / 412k
🇺🇿Country#50 / 476
Revenue, last 30 days
$1.2k

Last 6 months: $2.8k

World#36,467 / 412k
🇺🇿Country#29 / 476
Total earnings
$2.9k

Billed in all: $3.2k

World#302,661 / 412k
🇺🇿Country#339 / 476
Per project
$2.9k

$2.8k in the last 6 months

World#57,934 / 412k
🇺🇿Country#53 / 476
Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇺🇿Country#144 / 476
Projects in all
1
0% fixed100% hourly
World#360,671 / 412k
🇺🇿Country#438 / 476

Earnings, last 30 days

$3.2k+$1.2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1k$2k$3k$4kOct 8Oct 23Nov 7

Skill rankings: Top 9% in Advertisement

Ranked by MRR among everyone on Upwork with the skill.

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  5. #457Social Media Lead Generation3,113 freelancers · 🇺🇿 #1Top 15%
  6. #535Brand Development3,166 freelancers · 🇺🇿 #1Top 17%
  7. #558Website4,628 freelancers · 🇺🇿 #1Top 12%
  8. #634Brand Identity4,932 freelancers · 🇺🇿 #1Top 13%