Holly W.

I’m a marketing strategist, content lead, and business consultant with experience building and growing brands across healthcare, wellness, CPG, fitness, lifestyle, and consumer products. I specialize in developing social-first marketing strategies, content systems, and brand narratives that help companies connect with audiences in a way that feels both strategic and human. Over the last decade, I’ve worked across global brands, startups, and founder-led businesses — supporting everything from social media strategy and content development to brand positioning, campaign planning, influencer partnerships, and growth marketing. My background combines creative thinking with operational execution, which means I don’t just develop ideas — I help teams build systems and processes that actually make content scalable and effective. My experience includes: Social media strategy and content planning Organic social growth Content ideation and creative direction Copywriting and storytelling Brand voice and messaging development Influencer and creator partnerships Campaign strategy and launch planning Community engagement strategy Cross-functional marketing leadership Marketing operations and workflow development I’ve worked with brands across industries including healthcare, wellness, food & beverage, fitness, fashion, and consumer goods, with experience supporting both enterprise organizations and early-stage companies. What sets me apart is my ability to bridge strategy and execution. I understand how to create content that not only looks good, but aligns with business goals, audience behavior, platform trends, and long-term brand growth. Whether you need support building a content strategy, developing social campaigns, improving brand storytelling, creating scalable content systems, or helping your internal team operate more effectively, I bring a thoughtful, collaborative, and highly strategic approach to the work. I’m especially passionate about helping brands create content that feels culturally relevant, emotionally intelligent, and genuinely useful to the people they serve.