Jason Y.

CMO & Growth Marketer | Paid Media, CRO & AI Search (GEO/AEO)

Fractional CMO & Growth Marketer | Paid Media, CRO, Influencer Strategy & AI Search (GEO/AEO) 10+ years scaling revenue for eCommerce, CPG, FinTech, and celebrity/enterprise brands through full-funnel paid media, conversion optimization, and psychology-driven content strategy, now applying the same growth playbook to AI search visibility (GEO/AEO/LLM citation strategy). WHAT I DO I build and run growth systems that turn attention into predictable revenue: - Full-funnel paid media (Meta, Google, TikTok) that lowers CAC and scales profitably - Conversion rate optimization and multi-touch attribution (GA4, UTM frameworks) - Influencer marketing & direct celebrity/talent negotiation ($2M+ budgets managed) - Fractional CMO / growth audits for brands that need senior strategy without a full-time hire - Emerging: GEO/AEO strategy — structuring content so brands get cited inside AI-generated answers (ChatGPT, Perplexity, Google AI Overviews), turning AI mentions into measurable traffic and pipeline TRACK RECORD - Launched a financial institution's first internal paid media department, driving a 2,000% increase in digital engagement in 6 months and a 15% membership lift - Advised a Netflix-featured public figure on short-form video and storytelling strategy to grow brand visibility post-launch - Served as Interim CMO/Strategist for a global wellness brand, building pitch assets that helped close a 7-figure partnership - Directed digital strategy for a top personal development/media figure, scaling cross-platform engagement - Engineered a real estate campaign generating $30K net revenue in 14 days TOOLKIT Ads & Analytics: Meta Business Suite, Google Ads, TikTok Ads Manager, GA4, UTM tracking Creative: Adobe Premiere Pro, After Effects, Photoshop eCommerce: Shopify, Etsy, WooCommerce Need a fractional CMO to audit your funnel, a growth consultant to scale paid media, or an early mover on AI search visibility , let's talk!