McKenna G.
Award-winning Senior Editorial Leader and Content Strategist
I spearhead content strategy, editorial and publishing development with over 17 years of versatile experience in prestigious newsrooms in the UK, US and UAE. Innovative journalism, digital storytelling, editorial development and multi-platform publishing are my passions and specialties, ensuring every piece of content is unmissable, fully optimised and sings to your audience. As Head of Publishing (lifestyle content) at The Telegraph in London and Head of Content for Time Out brands across the Middle East, I excel in creating engaging narratives that resonate across diverse platforms - digitally, socially, newsletters, events, print and more. My award-winning skills in innovation and digital storytelling have positioned me as a thought leader in the industry, recognised with the top honour at the 30 To Watch: Young Journalism Awards 2018 in London, UK for my work at The Telegraph. I specialise in producing high-quality content that drives engagement, utilising SEO strategies and social media insights to maximise reach and retention. Whether you're looking to enhance your publication's online presence, develop captivating articles or refine your content strategy (or content in general), I have the expertise to elevate your vision. Let's collaborate to bring your content to your dream audience.
Earnings and projects
Last 6 months ÷ 5.3 months active (since May 2026)
Last 6 months: $3k
Billed in all: $3,129$3.1k
$593 in the last 6 months
Across 6 contracts
Across 6 contracts
Earnings, last 30 days
Skill rankings: Top 10% in Journalism Writing
Ranked by MRR among everyone on Upwork with the skill.
- #16Editorial Calendar76 freelancers · 🇦🇪 #1Top 21%🇦🇪#1 of 1
- #82Editorial Writing794 freelancers · 🇦🇪 #1Top 10%🇦🇪#1 of 7
- #85Journalism Writing845 freelancers · 🇦🇪 #1Top 10%🇦🇪#1 of 3
- #452Social Media Engagement2,106 freelancers · 🇦🇪 #2Top 21%🇦🇪#2 of 4
- #482SEO Performance2,098 freelancers · 🇦🇪 #2Top 23%🇦🇪#2 of 11
- #614Google Analytics 42,201 freelancers · 🇦🇪 #11Top 28%🇦🇪#11 of 32
- #789SEO Content4,229 freelancers · 🇦🇪 #4Top 19%🇦🇪#4 of 26
- #1,135Instagram7,103 freelancers · 🇦🇪 #6Top 16%🇦🇪#6 of 41