Shannon W.

I work with founders, small businesses, and organizations in the space between ideas and execution. That might mean taking the beginning of a new program and working through the offer, customer experience, systems, technology, timeline, marketing, and launch. Or it might mean looking at something that already exists and figuring out what needs to change for the next version to work better. I’ve helped develop and launch coaching cohorts and courses, built customer journeys and backend systems, managed email and marketing campaigns, created websites and landing pages, coordinated events, worked directly with clients and their customers, and managed projects from concept to completion. A lot of that work has been with coaches, therapists and mental health professionals, entrepreneurs, professional associations, and larger corporate accounts. What I’ve always enjoyed most about my work is that I get to use both sides of my personality. I genuinely love figuring out how something should work, building it, and seeing it come together, but I’m also very much a people person. I think that’s why I’m drawn to work where the systems and the people are so connected. Getting the backend right matters, but so does what that creates for everyone interacting with it. Areas I can support: → Program, course + offer development → Business operations + operational planning → Project + launch planning → Customer journeys + client experience → Systems + workflow development → Marketing + email campaign coordination → Client, contractor + partner coordination → Websites + digital experiences → Events, webinars + member engagement → Process improvement + documentation Tools I’ve worked in: Notion, Monday, Higher Logic, ConvertKit (Kit), Constant Contact, GrowthZone, Thinkific, Wix, Squarespace, Canva, Zapier, & Google Workspace.