Elif Seda K.

Fashion and e-commerce brands lose margin when slow movers, stock gaps and wrong pricing stay hidden. I help turn sales, inventory and competitor data into clear merchandising actions: what to buy, mark down, replenish, transfer or stop. I’m a retail merchandising and merchandise planning professional with hands-on experience across fashion, footwear, wholesale and e-commerce-related operations. My background includes assortment planning, sell-through analysis, WOS, pricing/markup, markdown reviews, competitor price benchmarking, campaign analysis, product research and Excel-based reporting. I can help you with: * Inventory health checks by SKU, category, size, color or channel * Sell-through, WOS, stock risk and slow-mover analysis * Excel or Google Sheets dashboards for sales, inventory and margin tracking * Markdown and campaign performance reviews * Competitor price benchmarking for fashion, footwear and accessories * Product, trend and assortment research for Shopify or e-commerce stores * Range review: what to keep, add, reduce, reorder or discontinue * Clear action plans for founders, buyers, merchandisers and store teams I work best with fashion, footwear, accessories, Shopify stores, small-to-medium retailers and product-based businesses that need practical merchandising support without hiring a full-time planner. My focus is not just “reporting data.” I aim to give you commercial decisions you can actually use: which products need action, where margin is at risk, where stock is stuck, and which opportunities are worth chasing. Send me your current product, sales or inventory challenge, and I’ll suggest the fastest way to turn it into a clear action plan.