Jennifer J.
Product & Marketing Strategy | Growth, Engagement & Retention Strategy
I specialize in growth and retention marketing strategies that drive customer engagement and product adoption for B2B and B2C companies, including SaaS. With 10+ years of experience, I have successfully developed and executed customer lifecycle programs, go-to-market strategies, and integrated marketing campaigns for leading organizations. My expertise spans demand generation, partner marketing, and channel development, allowing me to create targeted campaigns that enhance sales effectiveness. I excel in crafting customer-centric product communications and strategic customer lifecycle touchpoints, leveraging tools like Salesforce and Marketo to maximize consumer engagement and growth. If you're seeking a results-focused, strategic data-driven marketing professional who can elevate your brand and drive loyalty, let's discuss how I can help you achieve your goals.
Earnings and projects
Last 6 months ÷ 5.2 months active (since Jun 2026)
Last 6 months: $59k
Billed in all: $64,500$65k
$59k in the last 6 months
Earnings, last 30 days
Skill rankings: #1 in 3 skills of 15
Rarest: top 0.13% in Social Media Lead Generation, of 3,113. Ranked by MRR among everyone on Upwork with the skill.
- Customer Lifecycle Messaging158 freelancers · 🇺🇸 #1Top 0.63%🇺🇸#1 of 54
- Consumer Segmentation47 freelancers · 🇺🇸 #1Top 2%🇺🇸#1 of 17
- Product Lifecycle Management Software42 freelancers · 🇺🇸 #1Top 2%🇺🇸#1 of 10
- Customer Engagement1,530 freelancers · 🇺🇸 #2Top 0.13%🇺🇸#2 of 208
- B2C Marketing1,239 freelancers · 🇺🇸 #2Top 0.16%🇺🇸#2 of 219
- Customer Acquisition Strategy237 freelancers · 🇺🇸 #2Top 0.84%🇺🇸#2 of 71
- Audience Segmentation135 freelancers · 🇺🇸 #2Top 1%🇺🇸#2 of 30
- #4Social Media Lead Generation3,113 freelancers · 🇺🇸 #1Top 0.13%🇺🇸#1 of 333