Paula G.

Your brand knows what it does. I help it say why it matters. I'm a copywriter and brand strategist for beauty, skincare, wellness, and lifestyle brands. I write emotional, sensory copy built on real research, so your brand sounds like you and reaches the right customers. I've been where you are. I built my own natural beauty brand from scratch and grew it to BRL 200K in organic Instagram revenue within 12 months, with zero paid ads. When I became a mother, I chose to put motherhood first rather than let the quality my customers loved slip. Today I bring that founder's perspective to other brands: I get inside your brand, learn how you think, and act as a second brain that turns what's in your head into words your customers feel. WHY WORK WITH ME - Top Rated, 100% Job Success - Founder experience: I developed, named, and positioned 11 natural beauty products and wrote all the brand's content - Recent 5-star review: market research and partner mapping in Brazil for a European company - Research first: I study your audience, competitors, and goals before writing, applying consumer psychology and neuromarketing principles I'm currently studying - 100+ women entrepreneurs advised on positioning in Brazil, Portugal and Spain - Languages: fluent English, native Portuguese SERVICES - Website and landing page copy that reflects your brand voice - SEO content: blog articles with keyword and audience research - Brand messaging: positioning, storytelling and product naming - Marketing copy: emails, social media captions, product descriptions and video scripts MY PROCESS 1. Research: your brand, audience and competitors 2. Strategy: the emotional angle and message structure 3. Copy: clear, on-brand writing 4. Refine: based on your feedback I use AI tools like Claude and ChatGPT to speed up research, but strategy and your brand's voice stay human-led. Ready to shape your message? Send me a few lines about your brand and project, and let's talk.