Elene B.

I know exactly how to grab your clients’ attention in seconds and keep it. I call it the newsroom mentality. Before stepping into the corporate world, I spent years as a daily news anchor for national radio stations, a journalist for the Georgian Public Broadcaster, and a long-time editorial writer for OK! Magazine Georgia. Moving seamlessly from breaking national news to premium lifestyle features taught me one non-negotiable rule: if your hook isn't sharp, your audience tunes out instantly. Today, I bring that exact focus to digital products, websites, and multi-channel marketing as a Creative Strategist and Copywriter. I have shaped the full content strategy, creative frameworks, copy ecosystems, and mobile app user experiences (UX) for Georgia’s market leaders - including the nation's largest healthcare network, a leading telecom giant, and a top-tier investment banking institution. I don't just write individual posts or wireframe text; I architect seamless, strategy-driven copy that bridges the gap between creative concept and user conversion, guiding users effortlessly from a social media ad, through a website, and straight into a high-converting mobile app interface. I’m a full-time freelancer based in Tbilisi, Georgia, with 12+ years of experience translating complex corporate products into intuitive, human-centric website and app copy. Industries & Digital Products I Specialize In: - FinTech & Prop Trading: Crafting compliant, educational, and high-converting copy for proprietary trading platforms and financial digital products. - Investment Banking & Finance: Developing client-facing web content, financial reports, and cross-channel campaign assets for top institutions. - Telecom Giants (Web & Mobile UX): Writing intuitive UX microcopy, onboarding flows, and in-app messaging that improve digital product experience and conversion rates. - Healthcare & IVF Networks: Turning complex medical and reproductive data into patient-friendly, trust-building website content and sensitive social narratives. - Premium Lifestyle & Hospitality: Shaping distinctive brand voices, creative campaign angles, and multi-platform content setups for global premium brands. What I do: ✅ UX Copywriting & Microcopy (Apps & Web): Designing intuitive user journeys, interactive text elements, and step-by-step onboarding flows that optimize digital product performance; ✅ Creative & Omnichannel Content Strategy: Conceptualizing data-driven campaign angles, mapping out comprehensive content ecosystems, and executing full product text structures across all channels (Websites, Apps, Social, Email, and PR). ✅ Creative Copywriting & Brand Voice: Developing unique verbal identities, high-converting ad copy, and messaging frameworks from scratch; ✅ SEO-Optimized Content Creation: Structuring research-backed long-form articles and website copy that rank high and capture inbound leads; ✅ Bilingual Execution:Writing and aligning complex product copy seamlessly across English and Georgian. Why clients work with me: 
 ✅ The Creative Strategist's Edge: A diverse journalistic background spanning live radio anchoring, public broadcasting, and premium lifestyle journalism at OK! Magazine. I don't wait for inspiration - I know how to uncover the core story, build high-converting hooks under tight deadlines and build a creative strategy that maintains ultimate audience trust. ✅ Enterprise-Grade Product Experience: Proven track record of owning the end-to-end copy and creative ecosystem for highly regulated, high-stakes digital platforms. ✅ Data-Informed Strategy: Certified in digital marketing techniques and data analytics, ensuring that product copy and channel strategies are always tied to user behavior metrics; ✅ Cross-Functional Collaboration: Deeply experienced in working side-by-side with product managers, marketing teams, and UX designers to deliver frictionless digital experiences. If you want a cohesive content ecosystem - built with editorial precision, creative strategy, and optimized for seamless web and app performance - I would be happy to help. Let’s hop on a brief discovery call. Best, Elene