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Lisa W.
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Lisa W.

Social Media Content Specialist | Strategy, Reels & Audience Insights

I’m a Social Media Content Specialist with 4+ years of experience in content creation, digital storytelling and editorial work. With my Master’s background in Sociology, I combine creativity with audience insights to create content that not only looks good, but connects. During my work at an educational media agency, I created 100+ posts, reels and digital formats for Instagram and TikTok and transforming complex topics into content that is easy to understand, visually appealing and made for the right audience. How I can support you: • Social media content creation (Instagram, TikTok & LinkedIn) • Reels & short-form video editing • Canva designs & visual storytelling • Captions, copywriting & content ideas • Community management • Content planning & optimization My strength is understanding people: What catches their attention? What message speaks to them? How can we turn your ideas into content your audience actually cares about? If you’re looking for someone who combines creativity, strategy and a human perspective, I’d love to support your project.

🇩🇪Frankfurt am Main, Germany$25/hr100% JSS5.00 (1)Since Jun 2026
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Earnings and projects

MRR
$419

Last 6 months ÷ 4.2 months active (since Jul 2026)

World#84,987 / 412k
🇩🇪Country#617 / 3,842
Revenue, last 30 days
—

Read daily since Oct 29, under 30 days

Total earnings
$1.8k

Billed in all: $1.8k

World#343,659 / 412k
🇩🇪Country#3,127 / 3,842
Per project
$299

$295 in the last 6 months

World#231,484 / 412k
🇩🇪Country#2,309 / 3,842
Projects, last 6 months
6
83% fixed17% hourly
World#34,407 / 412k
🇩🇪Country#265 / 3,842
Projects in all
6
83% fixed17% hourly
World#250,292 / 412k
🇩🇪Country#2,327 / 3,842

Earnings, last 30 days

$1.8k+$750 earned since Oct 29Billed in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1.0k$1.5k$2.0kOct 29Nov 3Nov 8

Tracked from Oct 29, 2026.

Skill rankings: Top 19% in Video Editing

Ranked by MRR among everyone on Upwork with the skill.

  1. #1,017Brand Identity4,932 freelancers · 🇩🇪 #12Top 21%
  2. #2,250Marketing10,098 freelancers · 🇩🇪 #35Top 22%
  3. #3,081Digital Marketing13,812 freelancers · 🇩🇪 #28Top 22%
  4. #4,010Canva17,402 freelancers · 🇩🇪 #16Top 23%
  5. #5,143Video Editing26,600 freelancers · 🇩🇪 #54Top 19%