Michelle K.

I’m a B2B growth-system architect who designs the commercial operating systems companies need to generate predictable, profitable growth. I bring something uncommon to fractional marketing leadership: 18+ years of marketing and commercial leadership informed by six years carrying a quota and owning a pipeline. I step into companies that need experienced marketing leadership to build a disciplined revenue engine, establish category-defining brand authority, or lead the marketing function and execute its highest-priority initiatives. Drawing on 18+ years of marketing and commercial leadership and six years in a direct sales role, I design GTM systems that align sales and marketing, strengthen pipeline performance, and apply AI where it can materially improve revenue operations. My services include: * Building revenue engines * Diagnosing and fixing what's wrong with your GTM strategy * Repositioning * Strengthening messaging * Strategic account expansion * Using executive expertise to strengthen GTM performance * Advising and mentoring internal marketing leaders or teams