Martin S.

Upwork Rising Talent, top 10% Upwork GTMEs I build outbound engines for B2B SaaS and AI companies using Clay, from ICP and list building to enriched, signal-based campaigns running on Smartlead, Instantly and HeyReach. What that looks like in practice: 10K+ touchpoints/month across email + LinkedIn, 5-9% reply rates on signal-based campaigns, for clients in fintech, legaltech, insurtech and sustainability. How I work: I qualify leads BEFORE contacting them. Most outbound fails because it blasts unqualified lists. I build Clay workflows that catch intent signals (hiring, funding, tech adoption, job changes) and score leads so every email goes to someone who can actually buy. Stack: Clay, Claygent, Apollo, Smartlead, Instantly, HeyReach, HubSpot, Claude Code, n8n. Background: I teach Generative AI Strategy and Digital Sales at IE Business School, and I came to GTM after being CEO & CoFounder of an AI-first startup. Was building AI Agents in 2023 before it got popular. If you have a product worth selling and need pipeline, message me with where your outbound stands today and I'll tell you exactly what I'd build.