Jessica F.
Fractional Product Leader | Product Strategy, Operations & Growth
I help companies turn complex ideas into products people actually use. Over the past 20+ years, I've worked across product management, operations, customer experience, and go-to-market strategy, helping startups and established companies launch products, improve workflows, and scale teams. My background spans SaaS, hosting, eCommerce, WordPress, AI-powered products, and operational platforms, but the common thread is solving complicated business problems with practical solutions. I've led product strategy, built roadmaps, managed cross-functional teams, improved customer journeys, reduced operational friction, and helped organizations align around what matters most. Whether you need help validating a new idea, defining requirements, prioritizing features, improving an existing product, or bringing order to a chaotic process, I bring both strategic thinking and hands-on execution. My experience includes: • Product strategy and roadmap development • Product operations and process design • Customer research and discovery • Feature prioritization and requirements • Workflow optimization and automation • SaaS and subscription businesses • WordPress and hosting platforms • Cross-functional leadership and stakeholder alignment • Go-to-market planning and execution I work best with founders, product teams, and business leaders who need a trusted partner to help move important initiatives forward without unnecessary complexity. The bigger the challenge, the better the work.
Earnings and projects
Last 6 months ÷ 4.5 months active (since Jun 2026)
Last 6 months: $13k
Billed in all: $14,349$14k
$13k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 2% in Product Audit
Ranked by MRR among everyone on Upwork with the skill.
- Product Audit127 freelancers · 🇺🇸 #2Top 2%🇺🇸#2 of 15
- #5Customer Discovery82 freelancers · 🇺🇸 #4Top 6%🇺🇸#4 of 27
- #12Product Documentation229 freelancers · 🇺🇸 #6Top 5%🇺🇸#6 of 28
- #12Product Onboarding227 freelancers · 🇺🇸 #4Top 5%🇺🇸#4 of 28
- #15Product Discovery165 freelancers · 🇺🇸 #5Top 9%🇺🇸#5 of 35
- #33Product Backlog449 freelancers · 🇺🇸 #13Top 7%🇺🇸#13 of 92
- #135Scrum1,840 freelancers · 🇺🇸 #32Top 7%🇺🇸#32 of 294
- #154Product Management2,632 freelancers · 🇺🇸 #50Top 6%🇺🇸#50 of 559