Skip to content
BackNov 6
Samantha H.
Upwork badge

Samantha H.

Web Designer for New Brands | WordPress & Shopify | CRO UI/UX

A good website should feel like a friendly little storefront on a sunny Texas morning: welcoming, easy to walk through and pretty enough to make folks say, “Well, this looks nice.” 🌿 I help small businesses, service brands, online shops, coaches, creatives and new founders turn their websites into places people actually enjoy using. Sometimes that means building a brand-new site from scratch. Sometimes it means rescuing a homepage that has been doing its best, bless its heart. Over the past few years, I’ve worked on 40+ website and landing page projects across service businesses, eCommerce and personal brands. A few favorites: For a local service business, I redesigned a 7-page WordPress site with cleaner service pages, stronger contact flow and a mobile layout that made it much easier for visitors to request a quote. For a small Shopify shop, I improved the homepage, product page structure and collection layout across 30+ products, so shoppers could browse without feeling like they needed a treasure map. For a coach and personal brand, I built a Figma-to-WordPress landing page with lead form setup, newsletter signup and a simple thank-you page flow to support paid traffic and email list growth. My work sits right between polished design and practical business sense. WordPress, Shopify, Elementor, Divi, Figma, landing pages, homepages, product pages, service pages, mobile layouts, navigation cleanup and CRO-focused UI/UX are all in my lane. Pretty matters. But pretty without structure is just lipstick on a confused chicken. Your website also needs clear sections, smooth page flow, friendly calls to action, trust-building details and a mobile experience that does not make visitors squint, pinch or quietly disappear. I can also help with the helpful little “after the site goes live” pieces: GA4, Google Search Console, Meta Pixel, lead forms, newsletter signups, thank-you pages and simple visitor paths that show where people come from and what they do next. No stiff corporate fuss. No mystery buttons. No homepage that looks like it got dressed during a power outage. ✨ Just a clean, thoughtful website with a little Texas charm, good bones and enough common sense to help your visitors feel right at home.

🇺🇸San Antonio, United States$70/hr100% JSS5.00 (2)Since Jun 2026

Earnings and projects

MRR
$1.2k

Last 6 months ÷ 3.9 months active (since Jul 2026)

World#41,603 / 412k
🇺🇸Country#7,306 / 62.1k
Revenue, last 30 days
$3.5k

Last 6 months: $4.6k

World#10,137 / 412k
🇺🇸Country#2,741 / 62.1k
Total earnings
$4.6k

Billed in all: $4.9k

World#260,953 / 412k
🇺🇸Country#41,012 / 62.1k
Per project
$1.5k

$1.5k in the last 6 months

World#92,983 / 412k
🇺🇸Country#15,753 / 62.1k
Projects, last 6 months
3
0% fixed100% hourly
World#66,479 / 412k
🇺🇸Country#8,998 / 62.1k
Projects in all
3
0% fixed100% hourly
World#304,140 / 412k
🇺🇸Country#44,018 / 62.1k

Earnings, last 30 days

$4.9k+$3.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$0$2k$4k$6kOct 7Oct 22Nov 6

Skill rankings: Top 6% in PSD to WordPress

Ranked by MRR among everyone on Upwork with the skill.

  1. #151Meta Pixel1,020 freelancers · 🇺🇸 #24Top 15%
  2. #200PSD to WordPress3,296 freelancers · 🇺🇸 #17Top 6%
  3. #219Divi2,162 freelancers · 🇺🇸 #46Top 10%
  4. #382Google Analytics 42,201 freelancers · 🇺🇸 #57Top 17%
  5. #448WordPress Theme4,985 freelancers · 🇺🇸 #73Top 9%
  6. #492Shopify Plus3,236 freelancers · 🇺🇸 #70Top 15%
  7. #543WordPress Plugin5,436 freelancers · 🇺🇸 #76Top 10%
  8. #581Ecommerce Website6,126 freelancers · 🇺🇸 #90Top 9%