Rasha H.

The biggest mistake brands make on Reddit and community platforms? They treat them like a traditional billboard. They drop corporate links, use automated bots, and get instantly banned by moderators or downvoted to oblivion by the community. On Reddit and Discord, you cannot buy attention. You have to earn trust. As a former member of Reddit Inc.’s founding APAC team, I don't guess what works in community ecosystems - I helped build the playbook for it. I have spent 8.5+ years building hyper-engaged communities, managing large-scale moderation, and helping global brands navigate digital community culture safely and profitably. If you need someone to launch your official brand subreddit, architect a high-converting Discord server, build a bulletproof content strategy, manage daily moderation, or run massive multi-platform lead generation outreach campaigns, I bring unmatched platform-level authority. 🛡️ Real Scale: My Live Moderation & Growth Proof I practice exactly what I preach. I personally manage a strategic network of 120+ high-authority Reddit accounts (holding up to 40,000+ karma) for organic distribution, and I have actively moderated and strategized for some of the largest, most active communities on the platform in South Asia and South East Asia: 🚀 r/bollywood (1.4M+ members) 🚀 r/Thailand (943K+ members) 🚀 r/IndianOTTbestof (369K+ members) 🚀 r/biggboss (215K+ members) 🏆 Case Studies: Turning Subreddits into Growth Engines During my time at Reddit and as a consultant, I have partnered with top studios, global edtech platforms, creators, and enterprise brands to turn online spaces into massive traffic, lead, and engagement hubs: ✅ r/NetflixIndia – Helped launch and grow the official Netflix India subreddit. Built sustainable, highly active daily and weekly recurring engagement threads, scaling the community to 300K+ weekly visitors. I also produced and hosted their official AMA with actor Rajkummar Rao. ✅ Tech & Professional Discord Innovation (Simplilearn) – Built an educational community product from scratch to 600k+ signups and 40k+ Monthly Active Users in 6 months, specifically targeting AI researchers, Cybersecurity specialists, Full-Stack Engineers, Product Managers, and PMPs. ✅ r/Dhurandhar (Jio Studios Partnership) – Launched this community from absolute scratch, growing it into one of Reddit's largest entertainment fan hubs for the film, peaking at 439K+ weekly visitors. Coordinated and hosted 3 official AMAs with the lead cast. ✅ r/IndiasGotLatent (Samay Raina’s Team) – Collaborated directly with Samay Raina’s team to scale the community using tailored content strategies and deep moderator coordination. Handled the official AMA, which became one of the largest AMA sessions in Reddit India history. ✅ r/IndiaCareers & Career Community Networks – Scaled leading career-focused subreddits and networks through proactive moderation support, global chapter lead onboarding, and interactive community engagement initiatives that bridged the gap between community value and user retention. 🛠️ What I Will Do For Your Brand ➜ Discord Ownership: Server architecture, onboarding, and high-signal rituals to keep technical members returning. ➜ 5000+ Lead Generation: Organic outreach funnels across Facebook groups, LinkedIn, Instagram, Quora, YouTube, and TikTok. ➜ Subreddit Launch & GTM: Setting up official communities or Reddit Pro profiles with correct rules and positioning. ➜ Content Strategy: Calendars featuring native, human-written threads and prompts to spike organic reach. ➜ Moderation & Risk Mitigation: Enforcing guidelines, managing spam, automating AutoMod, and handling Discord bots 24/7. ➜ AMA Campaign Execution: Planning, vetting, and promoting events that guarantee massive impressions and brand goodwill. ➜ SEO & AI Visibility: Optimizing threads to rank on page one of Google and feed into AI search data (ChatGPT, Perplexity). 🔍 Why Brands Choose Me ✔️ 100% Organic & Safe Methods: No bots, no sketchy karma farming, and no outsourcing. Everything is fully compliant with Reddit's strict User Agreement and Discord's Terms of Service. ✔️ The Insider Perspective: I know exactly how platform algorithms behave, what triggers community backlash, how to earn credibility with sensitive technical crowds, and how to turn passive lurkers into active brand advocates. ✔️ Proven Enterprise Track Record: Trusted by global tech giants, international edtech networks, production studios, and high-growth startups alike. Whether you are looking to launch a high-tier professional Discord, build an official brand subreddit from scratch, or scale your pipeline via a massive 5000+ lead generation outreach strategy across social platforms, let’s build a customized roadmap for your business. 🚀 Send a message to invite me to an interview, and let's discuss your project goals.