Madina U.

I help small and mid-size businesses find where their marketing and their AI spend actually earn money, and then I run the plan with them. 20+ years in commercial roles: country general manager of International SOS in Kazakhstan with 600+ staff, general manager of a chemicals distributor where sales grew 430% in 2 years, head of marketing for a global crop-protection company, and 4 years running my own family business. I hold the CIM post-graduate diploma in marketing and I tutor CIM Strategy and Planning. What I do on Upwork: Marketing and growth audit. I go through your positioning, channels, funnel and numbers, and you get a ranked plan for the next 90 days with the 2 or 3 moves that matter first. This can grow into a fractional CMO or head-of-marketing role. Brand and go-to-market strategy for a launch or a repositioning. AI strategy and adoption. In my day job I lead AI adoption for a global commercial team and coach about 30 product managers on working with Claude every day. I can do the same for your business: pick the first use case, set the rules, train the people, and keep an agency or in-house builder honest. Fractional CAIO or AI advisor. Hands-on Claude training, 1:1 or for a small team: prompts, projects, documents, agents, connectors, skills. AI visibility (AEO) audit. A check of how ChatGPT, Perplexity, Gemini and Google AI describe your business next to your competitors, and what to change so they name you. LinkedIn ghostwriting for founders and executives, in your own voice. I build my own AI tools and I ship them. On Upwork I delivered an online booking platform for an EU client, both milestones paid. I write my own LinkedIn and a weekly newsletter. I work in English, German and Russian, from Switzerland, in European business hours with overlap for US mornings. Best regards, Madina