Holly H.

I help international teams understand Chinese users and enter the China market with confidence — through qualitative research (IDI, focus groups), UX & conversion audits, and localization studies grounded in real user behavior. I specialize in consumer digital products and B2B platforms, with particular depth in e-commerce, SaaS, and academic publishing — helping teams navigate the gap between "what works abroad" and "what actually works for Chinese users." I'm a self-starter who takes full ownership of the entire research process: study design, participant recruitment, fieldwork, synthesis, and stakeholder presentations. I've independently led mixed-methods projects for Big Tech and top publishers, delivering actionable insights that drove revenue, adoption, and cross-team alignment. You'll get decision-ready findings from a researcher who knows how to navigate complex stakeholder needs, communicate across language and cultural context, and deliver on time.