Lawal T.

Email marketing specialist with 5+ years building campaigns, lifecycle automation, and cold email lead generation that books qualified calls. Hands-on in Klaviyo, HubSpot, Brevo and Instantly: setup, segmentation, deliverability, testing. WHAT I DO 1. Email campaign setup and management. I build and launch campaigns in Klaviyo, HubSpot, Brevo, Mailchimp, MailerLite, and ActiveCampaign: responsive templates, email copy and subject lines, segmentation, QA on links and personalization tokens, scheduling, and sending. Newsletters, product launches, and promotional campaigns that hold up in Gmail, Outlook, and Apple Mail. 2. Lifecycle, retention, and marketing automation. Onboarding, abandoned cart, reactivation, win-back, and lead nurturing flows, built with triggers, conditions, delays, and exit rules, then documented so your team can maintain them without reverse-engineering. Segments mapped against your CRM and product data, with A/B tests on timing and messaging feeding back into the next version. 3. Cold email and lead generation. ICP research, list building, email verification, and personalized cold email and follow-up sequences in Instantly and Apollo, with LinkedIn touchpoints where they fit. The target is qualified calls booked, not send volume, so I track replies, positive responses, and calls rather than bragging about open rates. DELIVERABILITY Most email problems are deliverability problems. I handle domain authentication, inbox warm-up, list hygiene, suppression logic, consent and unsubscribe handling, and bounce and spam complaint monitoring, so campaigns reach the inbox and your sender reputation survives scale. Everything I build is consent-based and compliant with the regulations that apply to your market. No purchased lists, no scraped addresses, no spam blasts. TESTING AND REPORTING I run structured A/B and multivariate tests on subject lines, copy, layouts, send timing, and offers, with a clear hypothesis and enough volume to read the result honestly, including the inconclusive ones. You get plain-language reporting on open rates, click-through rates, conversions, replies, and booked calls, plus what I'd change next. Analytics and attribution are checked so the numbers match what your team sees. TOOLS I USE Klaviyo, HubSpot, Brevo, Mailchimp, MailerLite, ActiveCampaign, Instantly, Apollo, CRM systems, Google Analytics, HTML and inline CSS for email, Figma handoffs, and AI tools like ChatGPT and Claude for research, personalization, and iteration. I've also worked with Shopify and ecommerce stores, B2B SaaS pipelines, and agency client portfolios. HOW I WORK Every engagement starts with an email marketing strategy: an audit of what you have, a priority list, and a campaign calendar we agree on. Clear written English, weekly updates, and no surprises. I currently have part-time capacity for 5 ongoing clients and I'm looking for long-term collaboration rather than one-off sends, which is why I document every flow and template I build. If your list is small and needs a first real system, or large and needs someone to own it properly, I can help. Send me a message with your email platform, list size, and what you're trying to fix. I'll tell you what I'd do first, even if that means telling you email isn't the bottleneck.