Yousef M.

I help ecommerce brands achieve 30-50% of their total revenue from email. I do that by using my tried and tested Klaviyo systems across the three (and a half) foundational pillars of an email marketing program: flows, campaigns, list growth and deliverability 1) Flows. Research-based automated flows from the welcome series through to sunset inside Klaviyo. I use conditional splits and custom properties where they earn their place. For example, building personalized customer journeys off each answer in your pop-up form. 2) Campaigns. A consistent cadence of 2-4 sends a week (scaled to your revenue) keeps you top of mind. This is where campaign calendars and segmentation come in, and I run the entire process on documented SOPs, so it's repeatable, logical, and anyone can pick up the work and know exactly what to do. 3) List growth. Without a high-converting pop-up, your flows and campaigns might as well be non-existent. An optimized pop-up bringing in net-new subscribers every month is the highest-leverage move in your whole email program. If your pop-up opt-in rate is below 10%, I can help you. I design research-based, quiz-style pop-ups, which consistently convert best. 3.5) Deliverability. It only earns a half because it's straightforward, not because it's optional. Engaged-segment sending, regular list cleaning, and proper domain authentication keep your emails landing in the inbox instead of spam, and your sender reputation protected. I also work to keep you out of the promotions tab where I can, since even landing there costs you opens. What I bring in terms of specific skills: -Klaviyo expertise. Deep in the platform itself: flows, conditional splits, custom properties, segmentation, dynamic blocks, A/B testing, and the analytics to read performance. -Grounded in direct-response principles, your copy starts from deep research to extract real desires, objections, buying triggers, and the specific language your ICP uses. -Clean, engaging design built on proven email-design fundamentals, with thousands of templates to adapt from. Design is crucial as good design → dopamine release → positive association → consistent email opens. -Optimized, fast-loading emails. I slice and compress images properly from Figma so emails load instantly and don't get clipped in Gmail, which protects both engagement and deliverability -Documented systems. Flow architecture, campaign calendar, testing calendar, segmentation logic, and reporting cadence each live in a clear SOP, so the program runs efficiently and anyone can pick it up. Send me a message for a free audit of your current email setup.