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Hannah S.

Hannah S.

Creative Strategist | Brand Strategist | Meta Ads | Ex BBC

I am a Brand & Creative Strategist (ex-BBC) helping DTC brands lower CAC and legacy brands modernise their voice. Whether you need high-converting Meta ad scripts or a complete brand repositioning framework, I can help. How I partner with brands: DTC Creative Strategy: Translating audience psychology into paid social script concepts, hooks, and creative direction to defeat ad fatigue. Brand Strategy: Refreshing verbal identity and positioning frameworks to capture modern demographics without losing core credibility. Send me a message to discuss how we can work together.

🇬🇧London, United Kingdom$60/hr95% JSSSince Jul 2026

Earnings and projects

MRR
$494

Last 6 months ÷ 2, the fewest it counts (since Sep 2026)

World#78,549 / 412k
🇬🇧Country#1,496 / 10.7k
Revenue, last 30 days
$0

Last 6 months: $989

Total earnings
$1k
World#394,553 / 412k
🇬🇧Country#10,384 / 10.7k
Per project
$500

$989 in the last 6 months

World#182,669 / 412k
🇬🇧Country#4,875 / 10.7k
Projects, last 6 months
1
100% fixed0% hourly
World#128,095 / 412k
🇬🇧Country#2,874 / 10.7k
Projects in all
2
100% fixed0% hourly
World#328,889 / 412k
🇬🇧Country#8,917 / 10.7k

Earnings, last 30 days

$1kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$990$1,000$1,010Oct 9Oct 24Nov 8

Skill rankings: Top 18% in Consumer Research

Ranked by MRR among everyone on Upwork with the skill.

  1. #39Audience Segmentation135 freelancers · 🇬🇧 #2Top 29%
  2. #49Consumer Research274 freelancers · 🇬🇧 #2Top 18%
  3. #61Creative Brief212 freelancers · 🇬🇧 #9Top 29%
  4. #62Audience Research264 freelancers · 🇬🇧 #2Top 23%
  5. #144Direct Response Copywriting741 freelancers · 🇬🇧 #16Top 19%
  6. #197Brand Positioning909 freelancers · 🇬🇧 #14Top 22%
  7. #363Ad Creative1,402 freelancers · 🇬🇧 #14Top 26%
  8. #370Paid Media1,517 freelancers · 🇬🇧 #17Top 24%