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Christina D.
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Christina D.

Digital Media Strategist | Social Media Marketing | Content Strategy

Digital Media Strategist with 10+ years of experience helping brands, nonprofits, and mission-driven organizations grow through strategic content, social media marketing, and digital storytelling. I combine strategy with hands-on execution, managing the entire content lifecycle from audience research and messaging to creative production, publishing, optimization, and performance analysis. I specialize in content strategy, social media management, copywriting, brand storytelling, photography, videography, short-form video, UGC, community engagement, and campaign optimization. I also have advanced AI prompting skills and regularly incorporate tools such as ChatGPT, Claude, and other AI-assisted creative platforms into my workflow for research, ideation, copywriting, creative development, and content production, allowing me to work more efficiently while maintaining a high standard of creativity and quality. I've partnered with more than 50 clients, including Walmart, Sam's Club, State Farm, Old Navy, Crayola, and New Balance, helping organizations create engaging, research-driven content that strengthens brand visibility, increases audience engagement, and delivers measurable results. I'm experienced creating content across Instagram, TikTok, Facebook, YouTube, LinkedIn, websites, and email marketing using Adobe Premiere Pro, CapCut, Photoshop, Lightroom, Canva, Final Cut Pro, Google Analytics, and other industry-leading creative and marketing tools. In addition to client work, I'm a Commercial Photographer and Content Producer with Stocksy United, producing commercially licensed photography and video for global brands, publishers, and media companies. This experience has strengthened my ability to create authentic, high-quality visual content that aligns with premium brand standards and performs across digital platforms. I'm currently completing my Master of Science in Digital Media Management at the University of Southern California (USC), where I've expanded my expertise in digital strategy, analytics, emerging media, AI-powered marketing, and data-informed decision-making. Whether you need a digital media strategist, social media marketing expert, content strategist, or creative producer, I bring both strategic thinking and hands-on execution to create content that connects with audiences and drives measurable business results.

🇺🇸Pasadena, United States$40/hr100% JSS4.00 (1)Since Jul 2026
GlobeUpwork

Earnings and projects

MRR
$3.8k

Last 6 months ÷ 3.3 months active (since Jul 2026)

World#8,841 / 412k
🇺🇸Country#2,615 / 62.1k
Revenue, last 30 days
$5.9k

Last 6 months: $12k

World#4,153 / 412k
🇺🇸Country#1,476 / 62.1k
Total earnings
$13k

Billed in all: $13k

World#177,465 / 412k
🇺🇸Country#28,661 / 62.1k
Per project
$6.3k

$6.2k in the last 6 months

World#27,382 / 412k
🇺🇸Country#4,526 / 62.1k
Projects, last 6 months
2

Across 3 contracts

67% fixed33% hourly
World#88,918 / 412k
🇺🇸Country#11,762 / 62.1k
Projects in all
2

Across 3 contracts

67% fixed33% hourly
World#328,886 / 412k
🇺🇸Country#47,959 / 62.1k

Earnings, last 30 days

$13.3k+$5.9k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$5k$10k$15kOct 8Oct 23Nov 7

Skill rankings: Top 0.58% in Photo Editing

Top 1% in 3 of 15 skills, ranked by MRR among everyone on Upwork with the skill.

  1. #15Product Photography1,742 freelancers · 🇺🇸 #6Top 0.86%
  2. #19Marketing Communications807 freelancers · 🇺🇸 #10Top 2%
  3. #20Video Ad Campaign925 freelancers · 🇺🇸 #8Top 2%
  4. #43UGC3,466 freelancers · 🇺🇸 #11Top 1%
  5. #46Photography5,410 freelancers · 🇺🇸 #30Top 0.85%
  6. #49Adobe Creative Suite2,862 freelancers · 🇺🇸 #35Top 2%
  7. #61Photo Editing10,456 freelancers · 🇺🇸 #20Top 0.58%
  8. #76Content Marketing3,405 freelancers · 🇺🇸 #27Top 2%