Leticia P.

Most businesses don't need more content. They need a better strategy behind their content. I’m a Content & Creative Strategist. I use research to understand the audience, the market, and what is already competing for attention, then turn those insights into content ideas, creative concepts, and scripts. Depending on the project, that can mean researching competitors and content references, finding new angles, developing hooks and scripts, planning what gets produced, or looking at performance to understand what is worth testing again. In one recent project, I helped grow a lawyer’s Instagram audience from around 3.7K to 18K+ followers in six months through a content strategy supported by paid distribution. One content piece alone generated 8K+ followers and helped us identify a creative direction that strongly resonated with the target audience. My work can include: ∙ Content and creative research ∙ Content strategy and planning ∙ Creative ideation and concept development ∙ Hooks, scripts, and copywriting ∙ Editorial calendars and content systems ∙ Creative performance analysis and iteration I’m usually most useful when the challenge isn’t simply producing more content. There are plenty of ideas, references, trends, and possibilities. The harder part is deciding what is actually worth creating, why, and what to learn from it once it goes live. If that sounds like the kind of thinking your content needs, feel free to send me a message.