Mark C.

𝗔 𝗹𝗶𝘁𝘁𝗹𝗲 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲 • 11+ years professional experience managing digital marketing for clients • General Manager of a 25+ person agency for the last 3 years I understand both sides of the business: the marketing execution (SEM/PPC, paid performance, account strategy) and the operational backbone that keeps businesses on track and profitable. I'm a clear, concise communicator that will move the needle on your business. — 𝗛𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗲𝗽 𝟭: 𝗔𝘂𝗱𝗶𝘁; also known as, 𝗹𝗲𝗮𝗿𝗻 𝘀𝘁𝘂𝗳𝗳 A comprehensive review of your Google stack to identify anything blocking your success. It involves a 30 minute fact finding call where we map out what you want to accomplish, then I do a full audit of all key Google platforms. You will walk away with a clear understanding of where you currently stand and a prioritised playbook of what needs to happen to grow your business online. 𝗦𝘁𝗲𝗽 𝟮: 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁; also known as, 𝗱𝗼 𝘀𝘁𝘂𝗳𝗳 You can choose your own path from here. • Do it yourself The playbook has enough detail that you should be able to implement it yourself. • Done with you We set up regular coaching calls to walk through the playbook together. You get to learn as we go while having an experience professional alongside to accelerate your progress • Done for you For founders that need someone to do the work, not just advise on it. I do the work so you can focus your efforts on other parts of the business — 𝗚𝗼𝗼𝗴𝗹𝗲 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗜 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 Google Ads • Account creation • Search campaigns • Shopping campaigns • Performance Max (PMax) campaigns • Demand Gen campaigns • AI Max campaigns • Display campaigns • Video (YouTube) campaigns • App campaigns campaigns • Conversion tracking • Google site tags • Ad disapprovals Google Merchant Center • Account creation • Data feed setup • Product optimisation • Product disapprovals • Free shopping listings (organic) • Local inventory listings • Seller ratings • Product ratings Google Analytics (GA4) • Account creation • Tracking setup • eCommerce tracking • Lead form tracking • Phone call tracking • Custom reporting • Channel groupings • Funnel analysis • Checkout behaviour analysis • Measurement plans Google Tag Manager (GTM) • Tracking review • Tag setup and optimisation Google Data Studio (formerly Looker Studio) • Dashboard design and creation • Live reporting dashboards • Dashboard troubleshooting