Madeline W.

I help brands, PR agencies, and content teams turn data into stories that earn media coverage. As the co-founder of a research-focused data journalism agency, I specialize in building original research campaigns from start to finish. That includes finding strong angles, designing surveys, analyzing public or proprietary datasets, pulling out the most newsworthy findings, and writing clear, compelling copy that journalists and audiences can actually use. My work has helped earn coverage in outlets including The New York Times, Bloomberg, The Wall Street Journal, CNN, CNBC, Fortune, and more. I can help with: * Survey design and analysis * Data journalism and original research campaigns * Digital PR campaign strategy * Public dataset analysis * Research reports and methodology writing * Data-backed landing page copy * Turning raw findings into clear, media-worthy storylines If you need someone who can take messy data or early-stage ideas and turn them into a polished, credible, newsworthy story, I can help.