Aryan Z.

Your Meta ads aren't underperforming because your targeting is off. They're underperforming because your creative doesn't know your customer yet. I'm a creative strategist who works exclusively with skincare and beauty brands spending $30K+/month on Meta ads, helping them increase profit through research-led, direct-response static creative. Here's how I work differently from most "ad creative" freelancers: Before I design a single ad, I dig. I pull from your customer reviews, competitor ads, community discussions, sales call transcripts, and creator content to find out exactly why people actually buy from you, not what your brand deck says, but what your customers say in their own words. That research becomes your Hook Bank, your Proof Map, and your angle for the next batch of ads. Then I build the creative: static ads designed to stop the scroll and drive a decision, grounded in real customer language instead of guesswork. I also handle media buying and reporting, so this isn't creative in a vacuum. It's tied to what's actually converting in your ad account. Who this is for: Skincare and beauty brands already spending meaningfully on Meta, looking for a strategic partner, not just another ad designer pulling from a swipe file. How I typically start with a new brand: A research-led Intel Deck, a deep dive into your customers, competitors, and market, delivered as a working document you can act on immediately. It's the fastest way to see how I think before committing to a larger retainer. If that sounds like what your brand needs, message me and let's talk about where your creative is leaving profit on the table.