Yifan C.

I help startups, growing consumer brands, and international teams turn market and consumer insights into clear brand positioning and actionable marketing strategies. I am a brand marketing strategist with nine years of experience in market research, consumer insights, brand positioning, integrated marketing, and campaign development. My background spans premium automotive, electric vehicles, luxury, and design-led creative projects. It includes regional marketing for VOYAH, Porsche brand marketing experience in China, an integrated marketing and brand experience project involving Louis Vuitton, and supplier-side advertising and animation projects delivered for Pininfarina Shanghai. I work across both strategy and execution. I have translated national brand direction into multi-city marketing plans, managed substantial marketing budgets, coordinated large-scale campaigns, and worked with cross-functional teams, media partners, and creative suppliers. My services include: • Market and competitor research • Consumer insights and opportunity identification • Brand positioning and differentiation • Brand messaging and communication strategy • Integrated campaign and creative strategy • China market and consumer insights My approach begins with understanding the business challenge, market environment, audience, and competitive landscape. I then translate the findings into a focused strategic direction, practical recommendations, and a clear path to execution. For international teams seeking to understand or enter the Chinese market, I can also provide local market perspectives, consumer insights, and culturally relevant brand communication recommendations. If you need a strategic marketing partner who can connect research, brand thinking, creative communication, and practical execution, I would be glad to support your project.