Rafaella B.

Senior Designer & Creative Director with 19+ years of experience in strategic branding and visual communication. My approach: understand the brand before touching a single pixel. Before any visual element, I study a brand's essence, personality, and positioning — then translate that into color, typography, symbolism, and a complete visual system, using neuromarketing, brand archetypes, and visual psychology as my framework, not trends. Services: Strategic Branding & Brand Identity Logo Design Brand Guidelines & Visual Brand Systems Stationery & Packaging Design Social Media Design Presentation Design Web Design AI Image Generation for Creative Direction If you're looking for a brand built on strategy and perception — not just visuals — let's talk.