Karel S.

Started as a Copywriter, now mainly Creative Strategist for DTC brands. Worked with supplement, fragrance and skincare brands. Always hungry to learn and push the limits. In which areas I'm good at: • Customer, market, and competitor research • Customer avatars, pain points, desires, and objections • Meta Ads Library and competitor creative analysis • Creative strategy, concepts, angles, and hooks • Video ad scripts, VSLs, UGC scripts, and static ad copy • Creative briefs for editors and content creators • Landing page, advertorial, and email copy • Analyzing creative performance and developing new tests • Identifying winning patterns and iteration opportunities • Copy and creative audits Note: I don't do the technical stuff like Klaviyo and others.