Crystelle T.

Most CRM projects do not fail on the build. They fail because nobody decided what the pipeline was for before the CRM got built. 🔹 𝟳 𝘆𝗲𝗮𝗿𝘀 at Flowstate leading CRM, lifecycle and customer journey delivery 🔹 𝟯𝟱𝟬+ organisations supported by our team on CRM and automation work 🔹 $𝟯𝟭𝟬𝗠+ in value created for Flowstate customers 🔹 𝟮𝟱 𝘆𝗲𝗮𝗿𝘀 in CRM, marketing automation and operations 🔹 Certified on HubSpot, ActiveCampaign, Keap and Memberium 🔹 CRM lifecycle builds across retail, healthcare, travel and premium consumer brands 🔹 GoHighLevel and HubSpot are the two platforms I build in most weeks ⭐ "Within six months, our team was spending less time on manual work and more time on the things that actually drive growth." Farouk Ismail, CEO, Pay Later Travel, on the CRM and go-to-market systems we built. Here is what usually goes wrong. A business buys HubSpot, someone builds pipelines that mirror the org chart instead of how people actually buy, and eighteen months later half the fields are empty and the sales team keeps its real notes somewhere else. That is not a technical problem. Deciding which stages are real, which fields anyone will fill in, and which CRM automations should fire untouched is the work. I do that first, and the CRM build takes less time because of it. CRM and lifecycle work at Flowstate you can look at. 🔹 𝗚𝗿𝗮𝗻𝗱 𝗖𝗿𝘂, Melbourne. CRM lifecycle for a premium wine brand, where customer education carries the sale. 🔹 𝗖𝗣𝗔𝗣 𝗗𝗶𝗿𝗲𝗰𝘁, Sunshine Coast. CRM lifecycle in a healthcare category where trust and compliance drive conversion. 🔹 𝗟𝗶𝘃𝗶𝗻𝗴 𝗯𝘆 𝗗𝗲𝘀𝗶𝗴𝗻, Adelaide. CRM and lifecycle for a premium homewares brand growing online alongside a strong retail footprint. 🔹 𝗦𝘁𝗿𝗮𝗻𝗴𝗲𝗟𝗼𝘃𝗲, Melbourne. CRM lifecycle for a premium Australian drinks brand now part of the Asahi group. 🔹 𝗣𝗮𝘆 𝗟𝗮𝘁𝗲𝗿 𝗧𝗿𝗮𝘃𝗲𝗹, Sydney. CRM and go-to-market systems for a travel fintech selling into Australia and the United States. 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 🔹 GoHighLevel CRM builds, rebuilds and migrations. GoHighLevel sub-accounts, snapshots, pipelines, CRM workflows, forms and reporting, multi-location and multi-brand. 🔹 HubSpot CRM implementation and revenue operations. HubSpot pipeline architecture, CRM lifecycle stages, deal automation and lead routing. 🔹 CRM migration into GoHighLevel or HubSpot with the history intact, the automations working on the other side, and a parallel run so nothing goes dark mid-quarter. 🔹 Customer journey and CRM lifecycle automation, built around how people actually buy rather than around a template. 🔹 ActiveCampaign, Keap and Klaviyo lifecycle programmes, integrated back into GoHighLevel or HubSpot so the CRM stays the source of truth. 🔹 CRM audits and data cleanup in GoHighLevel. Duplicates, field hygiene, deliverability, and a straight read on which parts are worth keeping. 🔹 CRM reporting and dashboards in GoHighLevel or HubSpot that your leadership will quote. 𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 🔹 Businesses with a real sales process and enough volume for the CRM to matter, usually $1M or more in turnover. 🔹 Agencies running GoHighLevel or HubSpot for their own clients. 🔹 Retail and premium consumer brands, healthcare, travel, professional services, property and subscription businesses. The best CRM projects start with a brief in plain language. 'Deals sit in the wrong stage and nobody trusts the forecast' beats a feature list every time. 𝗛𝗢𝗪 𝗜𝗧 𝗥𝗨𝗡𝗦 🔹 First a short CRM audit. I look at the pipeline you have, the process you actually run, and the gap between them. You get that in writing whether or not we go further. 🔹 Then the HubSpot build, scoped and fixed. Stages, fields, automations, integrations and reporting, in that order, because each depends on the last. 🔹 Then handover, with your team trained and the CRM documentation yours to keep. A HubSpot or GoHighLevel build should not need me to keep running. 🎯 If your CRM has drifted from how your business really sells, tell me where it breaks down. I will give you a straight read on whether the CRM needs a rebuild or a clean up.