Lara M.

Is your creator strategy actually built on how platforms work? Or just on what looks good in a pitch deck? I help brands build creator and influencer partnerships designed to perform, combining platform knowledge, audience insights, and relationship management with the strategic approach I developed working across TikTok, Meta, and Google in LATAM. How I can support your brand: * Creator Partnerships: sourcing, vetting, and managing relationships with creators, talent agencies, and partners * Strategy & Planning: turning platform insights, audience behavior, and business goals into actionable creator strategies * Performance Analysis: identifying what drives results and using those insights to optimize future partnerships * Cross-Functional Collaboration: connecting creators, agencies, partners, and internal teams around shared goals * Social Media: Instagram, TikTok, Facebook * Editorial Planning: building content calendars, defining formats and creative directions, and identifying platform-relevant opportunities TECHNICAL SKILLS ✓ Platforms & AI Tools: TikTok Creator Marketplace, ChatGPT, Gemini, Claude, Canva, Seadream, and AI image-generation tools ✓ Creator & Partnership Management: creator sourcing, portfolio management, relationship building, agency coordination, and campaign execution ✓ Performance & Analytics: campaign analysis, creator performance, audience insights, and data-informed strategy ✓ Markets & Languages: LATAM market expertise; fluent in English and Portuguese ✓ Industry Focus: creator economy, entertainment, television, film, and pop culture If you're looking for creator partnerships built around platform behavior, strong relationships, and measurable results, let's talk.