Alexandra M.
Art & Culture Creative | Social Media, Copywriting & Web Design
I'm a creative strategist, curator, and artist manager with experience working with galleries, artists, cultural organizations, and creative brands across Portugal and Europe. My background spans the full creative spectrum, from curating exhibitions and managing artists to building websites, running social media, and writing copy that actually sounds like the brand it represents. I've worked both in-house and as a freelancer, which means I know how to adapt, move fast, and deliver. WHAT I DO: 1. Social media management & content strategy 2. Web design (Shopify, Squarespace) 3. Copywriting, creative writing & artist statements 4. Branding & visual identity development 5. Email marketing 6. Art direction & curatorial writing 7. Presentation & editorial design 8. Artist management & client relations WHO I WORK WITH: Artists, galleries, museums, cultural organizations, creative studios, fashion brands, lifestyle companies, anyone building something with a strong creative vision who needs a partner to help bring it to life. I bring cultural intelligence, creative range, and genuine care for the work to every project. Let's make something worth looking at.
Earnings and projects
Last 6 months ÷ 2.7 months active (since Aug 2026)
Last 6 months: $3.3k
$3.3k in the last 6 months
Across 2 contracts
Across 2 contracts
Earnings, last 30 days
Skill rankings: Top 5% in Creative Writing
Ranked by MRR among everyone on Upwork with the skill.
- #11Art Curation107 freelancers · 🇵🇹 #2Top 10%🇵🇹#2 of 5
- #168Editorial Design1,564 freelancers · 🇵🇹 #3Top 11%🇵🇹#3 of 31
- #180Art Direction1,623 freelancers · 🇵🇹 #3Top 11%🇵🇹#3 of 17
- #195Brand Management1,619 freelancers · 🇵🇹 #3Top 12%🇵🇹#3 of 20
- #365Instagram Marketing3,741 freelancers · 🇵🇹 #2Top 10%🇵🇹#2 of 14
- #374Brand Development3,166 freelancers · 🇵🇹 #4Top 12%🇵🇹#4 of 20
- #436Shopify Website Design3,714 freelancers · 🇵🇹 #2Top 12%🇵🇹#2 of 9
- #516Content Strategy4,813 freelancers · 🇵🇹 #4Top 11%🇵🇹#4 of 39