Tricia Ricottil R.

Corporate Marketing & Sales Leadership and Women's Health Coach Health & Wellness Sales Strategy Marketing Strategy B2B Marketing Business Consulting Go-to-Market Strategy Leadership Development Presentation Design Content Strategy Coaching Life Coaching Curriculum Development For nearly 30 years, I managed sales and marketing programs and campaigns in corporate high-tech, working across go-to-market strategy, campaign development, and client relationships. I know how to position a product or a program, build the sales collateral behind it, pitch it to decision-makers, and close the deal. That corporate sales and marketing foundation is still how I approach every project: clear objectives, a defined audience, measurable outcomes, and communication that respects a client's time and budget. I later trained as a Certified Women's Health & Wellness Coach through the ICF, specializing in midlife, perimenopause, and menopause, with additional training in menopause-specific coaching protocols and GLP-1 support. I created the 4R Framework (Root, Release, Restore, Renew) to help women move through this life stage with clarity instead of confusion, and I now bring that same coaching skill set into corporate settings: designing wellness programming, training employees and leaders, and coaching individuals through transition, whether that transition is personal, professional, or both. What sets my work apart is the combination of these two backgrounds, not just one or the other. On the sales and marketing side, I can: Build go-to-market strategy and positioning for a product, service, or program Write and structure sales collateral: proposals, pitch decks, fact sheets, pricing structures, and partnership agreements Develop B2B outreach strategy and sales enablement content that moves a prospect toward a decision Create marketing content and campaigns grounded in a clear value proposition, not just a nice-sounding brand voice Pitch and close corporate partnerships, from initial outreach through signed agreement On the coaching and corporate training side, I can: Design and deliver corporate Lunch and Learn sessions, workshops, and keynote talks that HR and leadership teams want to book Build coaching program curriculum: session structure, workbook and journal development, group program design Coach individuals and teams through career transition, identity shifts, burnout, and midlife change Advise on menopause-aware and midlife-aware workplace policy and culture Speak publicly and hold a room, whether that room is a boardroom or a live event stage I've done this work end to end for my own business: developed the pricing, wrote the sales materials, built the corporate pitch, and closed the partnerships myself. I'm not describing sales and marketing theory. I'm describing what I do every week to run and grow a coaching practice, which means I bring a practitioner's instinct for what actually works, not just a consultant's framework. If your project needs someone who can write a sales proposal in the morning and facilitate a coaching session in the afternoon, and who understands why those two things are more connected than most businesses treat them, that's the work I do best. I move fast, I communicate clearly, and I care about outcomes you can measure, whether that's a signed partnership, a booked keynote, a completed coaching program, or a piece of content that actually converts. A quick snapshot of what I bring to a project: Nearly 30 years managing corporate sales and marketing programs and campaigns in the high-tech industry ICF-certified Women's Health & Wellness Coach with specialized menopause and GLP-1 protocol training Creator of a proprietary coaching framework used in both 1:1 and corporate programming Hands-on experience building a service business from zero: pricing, sales collateral, partnership pitches, and client-facing programs, all done myself Comfortable moving between a boardroom pitch and a one-on-one coaching conversation in the same day I'm based in Ontario, Canada, and work with clients across North America. Whether you need a sales strategy, a proposal, a corporate training session, or a coaching program built, I'd love to hear what you're working on.