Desreanna G.

Struggling to make your social media look polished, stay consistent and actually turn attention into growth? I'm Des, a Social Media Manager, Content Creator and Creative Strategist with 6+ years of experience building social media that people notice, remember and want to engage with. Every client I've worked with on Upwork has left me a 5-star review. I started on the agency side, working with brands like Manchester Football Club, Giovanni Rana and Primark, before partnering directly with founders across beauty, skincare, hair, wellness, events, hospitality, technology and personal brands. That includes building brands completely from scratch, from the logo and messaging through to photography and content. I don't just create a few posts and disappear. I look at the bigger picture: your brand, your audience, your competitors, your positioning, what's working on the platforms right now and what will actually make someone stop scrolling. Then I build the strategy and content around that. HOW I CAN HELP YOU ✦ SOCIAL MEDIA MANAGEMENT Take social media off your plate without losing control of your brand. I handle everything from planning and creation to captions, scheduling, posting and ongoing optimisation across Instagram, TikTok, Facebook and LinkedIn, so your social media stays consistent and professional even when you're busy running your business. ✦ SOCIAL MEDIA STRATEGY Stop posting without knowing why. I build strategies around your real goals, whether that's reach, engagement, followers, enquiries, brand awareness or sales. I work out what your brand should be saying and how it should show up, using your audience, competitors, content pillars and performance data. ✦ CONTENT CREATION + CREATIVE DIRECTION Your brand shouldn't look like everyone else using the same Canva template. I create Reels, carousels, static posts, Stories, captions and content calendars designed around your visual identity. Creative direction is where I really stand out: colour, typography, imagery, editing and storytelling all working together as one recognisable brand world on your feed. ✦ INSTAGRAM REELS + TIKTOK Short-form content needs to earn attention fast. I create and edit Reels and TikToks with strong hooks, pacing, storytelling and platform-native editing, so your content gets watched, shared, saved and remembered. ✦ GROWTH + OPTIMISATION Good social media doesn't stop once something is posted. I track trends, social media SEO, hooks, audience behaviour and performance so we keep improving instead of blindly repeating the same strategy. WHY CLIENTS WORK WITH ME ➤ 5-star reviews from every Upwork client I've worked with, and repeat clients who've moved onto ongoing monthly contracts ➤ Creative, detail-focused, responsive and genuinely hands-on. I care about how your brand grows, not just ticking off posts ➤ Creator of my own social media management course, so strategy is at the heart of everything I do ➤ BSc in Biomedical Science, an added advantage for health, wellness, medical, skincare and science-led brands where accuracy really matters ➤ UK-born, based in the UAE for the past 6 years, a native English speaker working with international brands and clients If you want a Social Media Manager who combines strategy, content creation, creative direction and growth thinking, rather than treating them as separate jobs, I'd love to hear about your brand. Specialties: Social Media Management | Social Media Strategy | Content Strategy | Content Creation | Creative Direction | Brand Strategy | Instagram Marketing | TikTok Marketing | Facebook Marketing | LinkedIn Marketing | Reels Editing | Short-Form Video | Canva | CapCut | Social Media SEO | Community Management | Content Calendars